• Reduced CAC by creating and writing full-funnel go-to-market campaigns to key personas • Increased internal and external event engagement with unique themes, messaging, and brand activations

• Increased conversion rates by re-writing our top landing pages • Briefed and managed design agencies, freelance writers, and video editors to speed up production and keep external work on-brand

• Concepted and wrote 100+ digital ad campaigns for 20+ high-growth B2B SaaS startups• Improved output across the service delivery team by developing resources, including an interactive campaign roadmap, writing guides, and creative training• Increased my clients’ demo request volume by 16% MoM by testing messaging strategies and copywriting tactics

• Wrote a major brand campaign that spanned TV, social, email, display, podcast, digital radio, and other channels• Doubled average conversion rates by creating industry-focused ad campaigns• Developed brand voice, tone, copywriting, and grammar guidelines

• Grew the company’s market share by 250% in just two years by creating brand and demand generation campaigns as the sole copywriter• Increased conversion rates (sometimes up to 550%) by conducting multiple A/B copy tests and experiments across various digital marketing channels• Maneuvered into a new market by differentiating our product positioning

• Generated over 7M in ARR by developing comprehensive go-to-market strategies and creative assets for two product launches• Assisted production of five commercials by creating scripts, voice-over direction, shot lists, and storyboards; oversaw production to ensure the creative vision was met• Created content from brand awareness and demand generation to sales nurturing and customer education—encompassing the entire customer journey

• Ensured junior writers’ work followed our style guide in daily copy reviews• Responsible for writing marketing emails, headlines, product copy, SEO content, UX copy, and more for the country’s largest party supply retailer• Created interactive video and digital content for the web and in-store touchscreens