· Direct, plan and oversee all PWR marketing strategies.· Direct strategic planning within the region to ensure and support the development, management, and implementation of effective business development strategies. To include driving company awareness and brand recognition within community organizations, hospitals, unions, EAPs, clinical, and B2B market segments.· Own strategy and performance optimization for all digital marketing channels – website, marketing automation… Show more · Direct, plan and oversee all PWR marketing strategies.· Direct strategic planning within the region to ensure and support the development, management, and implementation of effective business development strategies. To include driving company awareness and brand recognition within community organizations, hospitals, unions, EAPs, clinical, and B2B market segments.· Own strategy and performance optimization for all digital marketing channels – website, marketing automation, e-mail, SEO, PPC, paid social, influencer marketing, organic social, video, email, SMS, and mobile.· Responsible for KPI metrics and reporting.· Develop marketing plans and annual operating budget; analyze and control expenditures, conforming to budgetary guidelines.· Analyze business growth and measuring success related to marketing strategies. Adjusts plans as dictated by financial/market indicators.· Attend relevant industry and community marketing events to promote brand awareness.· Provide input and direction relative to online marketing including website, social media presence, search engine optimization, etc.· Direct Public Relations strategy and execution including facility events, press release development, media pitching, speaking engagements, professional associations, etc Show less

Networking with the behavioral health community, treatment providers, EAP/Union and those in recovery to destroy the stigma surrounding addiction.

As Executive Director I am responsible for providing quality fitness & wellness services within a community wellness center. Demonstrating performance excellence in the following management areas: service management, financial and administrative, service integration, projectmanagement, strategic alliance and partnership development, human resource management and leadership development. My position is instrumental in setting the pace for innovative community wellness and fitness programming… Show more As Executive Director I am responsible for providing quality fitness & wellness services within a community wellness center. Demonstrating performance excellence in the following management areas: service management, financial and administrative, service integration, projectmanagement, strategic alliance and partnership development, human resource management and leadership development. My position is instrumental in setting the pace for innovative community wellness and fitness programming for the community. I have provided diverse programming choices to meet the changing needs of the market/industry. Ensured that all Center services/products will meet or exceed expectations for budget goals and people/participation. As the Executive Director along with department directors/supervisors we are committed to present a strong center image that results in an increase in member/participant retention, membership/customer satisfaction, increase in revenue sales, higher number of program and service participation and increased employee retention and job satisfaction. Show less