Michael Burdick Email & Phone Number

Albuquerque, Nm, Us

*As Interim General Manager, I have been responsible for the overall management of the Casino and the Hills@Hollywood to include the following: development of the 2014 Fiscal Budget, Redesign of the interior, Construction of Cafe and Buffet, planning rebranding, Food and Beverage profit margins, Employee Policy and Procedures, Paid Time-Off revisions and implementation, Succession Management Plan, employee Meal Program, and Performance Management system, while still maintaining responsibilities of the Director of Marketing. Selected Accomplishments:*Plan succession of future management.*Lead organization by developing 5-year business plan.*Produce and implement the project management plan for outdoor venue the Hills@Hollywood and manage all aspects of the events, reintroducing an unused venue after over 5 years of inactivity.*Combined Guest Services, Gift Shop, Transportation and RV Park into one function as Guest Services, allowing for reduction in staffing, reduction in expenses, while increasing service levels.*Develop Quarterly goal planning for all marketing team members to improve morale, build accountability, and increase knowledge of effects to revenue of guest services and productivity and accountability.*Formulated budget for marketing and all casino departments 2012 - 2014 *Led Food and Beverage department to increase profitability.*Produced internal controls to allow for Bingo.*Developed profitable and highly visible entertainment.*Create web and social media marketing objectives as a low cost communication tool to effectively reach guests one on one.*Perform ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.*Increased Players Club card usage from 45% to 60% in less than a year, providing for more statically valid business direction and decision making.

Bernalillo, New Mexico, Us

*Managed marketing and communications functions, produced and maintained budget and mentored 70-member team. Directed brand management, PR, media relations, corporate positioning, e-commerce, advertising, direct marketing, database, sales collateral, sponsorships, community relations and transportation. Selected Accomplishments:*Developed one and two year strategic business plan for overall casino direction.*Oversaw and construction of new marketing offices, players club, gift shop and entrance expansions.*Developed and launched integrated, multi-media branding campaign and promotion; web, e-mail, Facebook, direct mail, outdoor, radio, TV, in-house, and partner media outlets.*Produced over 2 million dollars of combined national partnerships/sponsorships/contributions, early commitment for 2012 promotion over 3 million. *Developed internal controls for marketing promotions.*Developed and oversaw programming of Business intelligence system increasing efficiencies and producing better information regarding the demo and psychographic information on casino guests.*Increased average monthly guest visitation by over 20%, while reducing marketing re-investment by over 24%.*Integrated web capabilities to transform previously static internet into a dynamic website improving communication flow and adding a service portal for guests, potential guests, and internal team.*Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.*Produced media and sales kit that provided casino's advertising/media buying power to potential partners and sales leads. Efforts were credited as instrumental in closing numerous partnership deals saving expenses related to promotions and events.*Increased Players Club card usage from 50% to 80% in three years, providing for more statically valid business direction and decision making.

Atlanta, Ga, Us

*Designed database system to manage renewal and billing schedules, stock-order, selection verification, and modeling budget forecasts.*Designed and implemented all direct and e-marketing campaigns.*Performed detailed report analysis of campaigns and test results to determine proper implementation and ROI. Reported all findings to V.P. of Circulation.*Budget forecasting for all fulfillment/operations expenses and revenue forecasting.

Education record

Education record