Michael Burrell Email & Phone Number

Atlanta, Georgia, United States

Mercedes-Benz Stadium, Atlanta Ga

Prospect and develop sports marketing partnerships for the Atlanta Falcons

• Managed and oversaw all station operations for CBS Corp consisting of The WB, UPN, Azteca America. Stations sold to Cerberus to form Fourpoints Media Group of West Palm Beach Florida affiliated with the CW Network, MyNetwork, Azteca-America the Spanish language network out of Mexico City, and RTV (Retro Television Network)• Created and implemented sales processes including eMedia bundled opportunities across all 4 stations, responsible for creating annual revenue/operational budget while improving ratings/sellout and programming resulting in increased BCF the past 3 years.• Successfully leveraged all 4 stations content with outside non-traditional mediums to reach targeted viewers outside our four walls.• In 2007 oversaw and managed carve out from CBS Miami to the current hubbing operation out of Salt Lake City, Utah• Successfully launched the first local Spanish TV station (Azteca) on cable in the West Palm Beach DMA resulting in triple digit revenue growth within 9 ½ months.• Successfully negotiated “cash” retrans agreements with Hometown cable and AT&T• Successfully launched a M-F 10pm local newscast on the CW West Palm• Requested waiver to shut down analog in December 2008 to go digital, resulting in early power 5 digit cost savings in December alone. • Led the Fourpoints Media Group of stations in BCF/EBITDA for 2006, 2007 and finished 1 point behind the leader in 2008.

• Managed and directed all sales efforts for WXIA-TV/PAX TV and 11Alive.com• In April 2003 created and implemented a New Business/eMedia sales force that grew NTR/online revenue by 115% in 11 months. (the key: promoted the top performing A/E in new business/convergent sales while maintaining her sales contributions in the market)• Grew market share year to year (between .7 to 2 pts) directly tied to the efforts of the new business/eMedia sales force, inventory management, enhanced sales incentives. This share growth delivery also resulted in outperforming the stations relative audience share.• Created and implemented weekly sales reporting metrics for the department.• With direct input from our LSM/NSM/TMgr and New Business Manager, consistently published a weekly rate/inventory card based off specific inventory pressure, market cpp’s, and budgets.• Worked closely with business department on annual budgets/weekly revenue projections, pacing, month end close, departmental expenses and P&L.

Atlanta Georgia

Worked with and coached a team of 12 A/E's to grow, retain and cultivate direct/agency client revenue and relationships.Developed and tracked individual budgets (both core, new and online)Increased AUR and sellout resulting in increased year to year local market shares from 2000 to 2003. (1.2 to 1.9% local share growth)Promoted to General Sales Manager February 2003

Atlanta Georgia

Managed 42% of the stations national revenue through Blair TV.Grew National revenue share within 3 months of being promoted from A/E.Increased National AUR on station within 6 months on the job. With the assistance of rep managers in our top billing offices developed and implemented an Annual Plan of Attack for our top 25 national advertisers.Created and sold NTR on the National side by introducing local promotions and online revenue promotions. Handled political for both local and national.Exceeded the National Olympic budget by 23%Promoted to Local Sales Manager January 1999

Atlanta Georgia

Developed, retained and grew new and core accounts.Sports specialist on the sales team and led the team in MLB and NBA sales.Led sales team of eight in new business generated in 1994 and 1995. Promoted to National Sales Manager September 1995.

West Palm Beach Florida