Michael Burt Email & Phone Number

Repton, New South Wales, Australia

A driven professional with extensive experience across the regional media and communications landscape. A natural storyteller and highly motivated individual that has a successful track record of implementing traditional media, social and digital communication campaigns.

Repton, New South Wales, Australia

• This role included coordinating the editorial direction, content and approval process for The Farmer magazine, researching and writing content for The Farmer and The Muster fortnightly EDM. These are published by the.
• Continue to meet and exceed all KPIs related to social media engagement. More than doubled number of followers since mid 2020, and achieved above industry average engagement rates of more than 7%
• Playing the lead role in producing a high quality and highly respected bi-monthly magazine
• Achieved a 38 per cent increase in subscribers to the Muster e-newsletter in the last 12 months.
• Managed and set direction to improve flow of engaging social media video content.

Coffs Harbour, Australia

• Managed the NSW Farmers media and public affairs department. This included transforming complex and sensitive policy issues into media releases and print articles, developing and implementing communications plans.
• 30 per cent increase in social media followers
• Managed intense media interest during the 2019 drought, bushfires, floods, the COVID pandemic and the NSW mouse Plague.
• Coordinated a traditional and social media campaign that was a key driver in achieving a $150 million mouse plague assistance package for farmers.
• Implemented editorial guidelines for The Farmer Magazine
• Successfully negotiated a new media monitoring contract

Coffs Harbour, Australia

A diverse dual role that focusses on promotion of NSW Farmers through membership and media penetration of issues impacting on farmers and rural communities. The Regional Services Manager (RSM) Role has included managing the North Coast, Hunter and Sydney Basin regions for NSW Farmers, interacting with a diverse range of farmers, local and state government.

Townsville, Australia

Initially employed as Grade 1 Journalist and rose to a Grade 3 Journalist within three years and became acting editor for the North Queensland Register newspaper. Provided copy and photographs to the Queensland Country Life and North Queensland Register newspapers. Also supplied copy to The Land newspaper, Rural Press’s on-line news service and other Rural.

Taree, New South Wales

Sales and marketing role with a leading agri-business company, with a focus on servicing the mid-north coast beef, horticulture and dairy industries. Role included supplying editorial copy to local newspapers promoting the company’s products and services to rural communities.

Rothamsted, UK

Based in the UK. Role involved field research, laboratory work, collating experimental results and writing research papers detailing project outcomes.