Michael Busa Email & Phone Number

Poughkeepsie, Ny, Us

New York, Us

• Lead team of 5 managers in creating and executing social media strategies and daily account management on behalf of 25+ clients simultaneously, while also directly managing select high-profile clients, across industries with attained goals of sustained audience development and sales growth.• Client-facing contact for all accounts, providing weekly analytical reports and optimization recommendations.• Develop content concepts that are strategic, brand accretive and objective-focused, inclusive of pitches, creative direction and staffing, calendaring, third party partner vetting, casting, production, on-set collaborations/approvals and client reviews.• Create cohesive campaigns across Twitter, YouTube Instagram, Facebook, LinkedIn and Tiktok, with expertise on Twitter and YouTube ensuring that content is tailored to and reflects best practices for each platform.• Pivoted event-driven businesses to virtual Facebook and Instagram Live formats at the onset of the pandemic, producing events to ensure seamless run-of-show and guiding hosts through use of the platforms, allowing many to reach larger audiences and grow sales exponentially.• Analyze large pools of audience data to identify client growth and content opportunities, and optimize campaigns.• Specialize in organic community growth, addressing a wide range of client stages from launching accounts to auditing existing handles and employing test and learn tactics to inform go-forward plans.content, strategies and users. Ability to recognize a subtle shift or sea change – cultural or technological – before it takes hold.• Mentor direct reports to cultivate high performance standards, individual growth and fulfillment pride and ownership in work, and genuine team camaraderie.

• Partnered with internal analytics team to assess marketing performance and make recommendations to advance goals.• Produced 10+ local events designed to engage and grow community, and network of leading breweries, inclusive of event format, location selection, logistics, promotions and on-sites hosting, welcoming 50-750 guests per event.• Recommended compelling topics for weekly Podcast that positioned hosts as leaders of the craft beer dialogue, and launched snippets of episodes across social media platforms to successfully attract new listeners and generate excitement.• Created content across platforms that celebrated the distinct culture of craft beer.

Launched clothing company from inception, organically growing out of and within local music scene, beginning with a streetwear collection, and expanding to hosting shows and concerts. Responsible for growing community to 50,000 across platforms, prior to social media being widely utilized as a promotional tool.