Country Manager
Current
Nov 2024 - Present
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Michael Butcher Email & Phone Number
General Manager North America | Sales Coaching, Team Leadership
at
ZURU Toy Company
LinkedIn matched
✓ Verified May 2026
3 data sources
Profile completeness 86%
Current company
Role
General Manager North America | Sales Coaching, Team Leadership
Location
Markham, Ontario, Canada
Company size
Who is Michael Butcher? Overview
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Quick answer
Michael Butcher is listed as General Manager North America | Sales Coaching, Team Leadership at ZURU Toy Company, a company with 171 employees, based in Markham, Ontario, Canada. AeroLeads shows a matched LinkedIn profile for Michael Butcher.
Michael Butcher previously worked as Country Manager at Zuru Toy Company and General Manager North America at Spin Master. Michael Butcher holds Bachelor Of Arts - Ba, Media Information And Techoculture from Western University.
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ZURU Toy Company
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Profile bio
About Michael Butcher
With over 20 years in the North American toy industry, I'm a sales and operations executive focused on driving growth and profitability through strategic planning, market penetration, and innovative sales strategies. I excel in building top-performing teams, managing key accounts, and fostering strong customer relationships.Core Competencies:• Strategic Planning & Execution: Implementing strategies to enhance profitability and market share.• Demand Planning & S&OP: Optimizing demand planning processes and Sales & Operations Planning (S&OP).• Market Penetration: Expanding presence in a competitive industry.• Leadership & Team Development: Leading and mentoring high-performing teams.• Customer Relationship Management: Maintaining senior-level relationships, ensuring satisfaction and loyalty.• Cross-Functional Collaboration: Working across finance, marketing, operations, and other departments to achieve goals.Throughout my career, I've generated millions in sales by securing partnerships with major retailers like Walmart, Target, Amazon, and Toys "R" Us, increasing store listings by double digits annually. I've successfully launched over 25 brands, earning industry recognition and driving substantial growth.I've led digital and omnichannel transformation across North and Latin America, overseeing 150+ employees. My efforts have driven market share growth and achieved operational efficiencies through e-commerce innovation, data analytics, and advanced demand planning.Key Achievements:• Increased market share from low single to low double digits across North America for a $1B business at Spin Master Inc.• Drove double-digit sales growth on Amazon by transforming e-commerce operations into a center of excellence.• Secured over $45M in savings through effective contract negotiations.• Improved operational efficiency by 30% and reduced inventory levels by 25% through continuous improvement and advanced demand planning.• Developed and executed a successful COVID campaign at LEGO Canada, boosting engagement and annual sales by 4%.I'm dedicated to delivering results and committed to continuous improvement. My strategic mindset and ability to navigate complex market dynamics have driven business success and transformation. Let's connect to discuss how we can achieve outstanding outcomes together!
Current workplace
Michael Butcher's current company
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Zuru Toy Company
8 roles
Michael Butcher work experience
A career timeline built from the work history available for this profile.
General Manager North America
- I had the privilege of leading the North American business unit, where I drove sales strategy, profitability, and market growth. Working closely with cross-functional teams, I aligned product innovation with our.
- Boosted market share from low single digits to low double-digits across North America.
- Drove a customer and product segmentation model for sustainable growth and mutual value.
- Used NPD data to double the store section size with a key retailer, securing a three-year agreement. Show less
May 2022 - Dec 2023
Vice President And Country Manager Of Lego Canada
- Developed strategic plans, managed stakeholders, and aligned with global goals. Built key retailer partnerships, collaborated with LEGO US, and achieved KPIs. Steered sales, marketing, and operations, fostering a.
- Grew market share by 5 to 8% in Canada and Mexico, managing a $300M+ business.
- Delivered 3 to 4% annual revenue growth while maintaining profitability, ensuring financial health and senior management… Show more Developed strategic plans, managed stakeholders, and aligned with global goals. Built.
- Delivered 3 to 4% annual revenue growth while maintaining profitability, ensuring financial health and senior management confidence.
- Formed strategic partnerships with 3 major customers, driving collaborative growth and market expansion.
- Developed a COVID campaign targeting at-home shoppers, boosting engagement and annual sales by 4%.
Jan 2016 - May 2022
Senior Director Global S&Op
- Optimized global S&OP/SIOP and led key initiatives to raise forecast accuracy and operational efficiency. Collaborated with senior leadership and cross-functional teams to drive business growth and achieve goals.
- Improved forecast accuracy by 20%, aligning sales, production, and supply chain.
- Cut inventory costs by 10% through better inventory management and demand planning.
- Streamlined the global S&OP process, reducing cycle time by 20% and speeding up new product… Show more Optimized global S&OP/SIOP and led key initiatives to raise forecast accuracy and operational efficiency..
- Streamlined the global S&OP process, reducing cycle time by 20% and speeding up new product launches.
- Enhanced customer satisfaction by 6 to 9% with precise forecasting and timely order fulfillment.
Jan 2014 - Jun 2016
Director
Apr 2011 - Dec 2013
Director, National Accounts
Dec 2008 - Mar 2011
National Account Manager
Jan 2006 - Nov 2008
Web Merchant / Buyer
Jan 2004 - Dec 2005
Team & coworkers
Colleagues at ZURU Toy Company
Other employees you can reach at zuru.com. View company contacts for 171 employees →
严
严杰敏
Colleague at Zuru Toy Company
Shenzhen, Guangdong, China, China
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董
董文颖
Colleague at Zuru Toy Company
Shenzhen, Guangdong, China, China
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EL
Eric Liao
Colleague at Zuru Toy Company
Shenzhen, Guangdong, China, China
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VM
Vicky Ma
Colleague at Zuru Toy Company
Shenzhen, Guangdong, China, China
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NN
Nicole Ng
Colleague at Zuru Toy Company
Hong Kong SAR, Hong Kong
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SM
Sven Meier
Colleague at Zuru Toy Company
Greater Hamburg Area, Germany
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EB
Efim Bezrodnyi
Colleague at Zuru Toy Company
St Petersburg, St Petersburg City, Russia, Russian Federation
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VA
Víctor Ayuso Segura
Colleague at Zuru Toy Company
Madrid, Community Of Madrid, Spain, Spain
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MM
Miona Milakov
Colleague at Zuru Toy Company
Shenzhen, Guangdong, China, China
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BP
Blanca P.
Colleague at Zuru Toy Company
Shenzhen, Guangdong, China, China
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严杰敏
Colleague at Zuru Toy Company
Shenzhen, Guangdong, China, China
View →
董
董文颖
Colleague at Zuru Toy Company
Shenzhen, Guangdong, China, China
View →
EL
Eric Liao
Colleague at Zuru Toy Company
Shenzhen, Guangdong, China, China
View →
VM
Vicky Ma
Colleague at Zuru Toy Company
Shenzhen, Guangdong, China, China
View →
NN
Nicole Ng
Colleague at Zuru Toy Company
Hong Kong SAR, Hong Kong
View →
SM
Sven Meier
Colleague at Zuru Toy Company
Greater Hamburg Area, Germany
View →
EB
Efim Bezrodnyi
Colleague at Zuru Toy Company
St Petersburg, St Petersburg City, Russia, Russian Federation
View →
VA
Víctor Ayuso Segura
Colleague at Zuru Toy Company
Madrid, Community Of Madrid, Spain, Spain
View →
MM
Miona Milakov
Colleague at Zuru Toy Company
Shenzhen, Guangdong, China, China
View →
BP
Blanca P.
Colleague at Zuru Toy Company
Shenzhen, Guangdong, China, China
View →
2 education records
Michael Butcher education
Bachelor Of Arts - Ba, Media Information And Techoculture
Bachelor’S Degree, Media, Information And Technoculture
FAQ
Frequently asked questions about Michael Butcher
Quick answers generated from the profile data available on this page.
What company does Michael Butcher work for?
Michael Butcher works for ZURU Toy Company.
What is Michael Butcher's role at ZURU Toy Company?
Michael Butcher is listed as General Manager North America | Sales Coaching, Team Leadership at ZURU Toy Company.
Where is Michael Butcher based?
Michael Butcher is based in Markham, Ontario, Canada while working with ZURU Toy Company.
What companies has Michael Butcher worked for?
Michael Butcher has worked for Zuru Toy Company, Spin Master, The Lego Group, Lego Group, and Mattel, Inc..
Who are Michael Butcher's colleagues at ZURU Toy Company?
Michael Butcher's colleagues at ZURU Toy Company include 严杰敏, 董文颖, Eric Liao, Vicky Ma, and Nicole Ng.
How can I contact Michael Butcher?
You can use AeroLeads to view verified contact signals for Michael Butcher at ZURU Toy Company, including work email, phone, and LinkedIn data when available.
What schools did Michael Butcher attend?
Michael Butcher holds Bachelor Of Arts - Ba, Media Information And Techoculture from Western University.
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