Michael C. Email & Phone Number

Zelus is a full-service marketing, media, and business solutions company, offering a comprehensive platform that includes digital content, media, esports, and events. We understand that the local connection with communities often gets lost with big media companies, and we aim to restore that personalized touch.Our enterprise platform empowers organizations, non-profits, and brands to create, develop, and manage their own communities while enhancing their brand connection and generating new revenue streams. Whether it's through esports, digital media, or live events, Zelus helps you engage with your audience in meaningful ways.We provide a customizable solution that integrates seamlessly into your fan engagement and social media strategies, driving engagement, building brand loyalty, and creating scalable revenue streams. Our turnkey, white-label experience combines cutting-edge technology with marketing and sales expertise to bring the excitement of various media formats to your audience.Zelus is a Marketing, Media, and Business Solution Company that:• Drives engagement with Millennials and Gen Zs through diverse media channels• Builds loyal communities around brands with personalized local connections• Creates new and scalable revenue streams across digital, media, and eventsBy focusing on local connections and delivering a customized experience, Zelus ensures that you can manage your own community and tap into the massive audience across gaming, digital media, and live events.

Las Vegas, Nevada, United States

* Created the opportunity to consolidate three companies, raised the equity to purchase, and became the Operating Partner* Implemented strengths-based culture* Led Diversity, Equity, Inclusion (DEI) integration* Consolidated three facilities into one* Engineered translator signals to fill in weak areas* Reformatted stations to expand listener and customer base* Developed new revenue stream opportunities including Full-service digital platform and products; Digital eSports gaming platform; Non-profit corporate sponsorships/cause marketing initiative; Full-service digital/video department

* Acquired and operated Inner City Broadcasting assets in 2012:17 stations in New York, NY; Columbia, SC; Jackson, MS; and San Francisco, CA for $90M ------- Exited in 2015 for a total of $210M* Specifically in NYC for WBLS/WLIB, working with the same management team when acquired, broadcast cash flow improved from $5M to $15M over two years* Improved overall team engagement and lowered attrition, creating a more positive work environment* Streamlined operating cost structure

* Responsible for integration and development of radio stations in West Palm Beach, Phoenix, and Las Vegas* Implemented a strengths-based organization* Improved performance of troubled stations-------- Las Vegas: took station from 18th to 2nd; cluster was losing $2M/year and turnaround resulted in a break-even run rate after twelve months-------- West Palm Beach: took station to 1st place; initiated aggressive event platform with successful net income revenue results; standalone station garnered 22% share of market revenue-------- Phoenix: launched new signal/bi-lingual radio station reaching 2nd and 3rd generation Latinos

* Designed, developed, implemented programs with Gallup and Arthur Anderson to integrate 350 diverse radio stations from around the country* Established Leadership Academy, Sales University, Programming Academy-------- AMFM sold to Clear Channel: $15.9B

* Led the Mid-Atlantic region including Washington DC, Raleigh Durham, Richmond, Indianapolis* Designed, created, and implemented company-wide sales development program modeled after New City for 75 stations* Developed and expanded The Bob & Tom Show for nationwide syndication for over 100 radio stations-------- Exited in 1998 as first billion-dollar radio sale: $2.1B

* Startup targeting underperforming radio stations across the USAcquired stations in Raleigh/Durham, Jacksonville, Louisville, Wichita, and Tucson* Merged different cultures into a high-performing organization dedicated to learning, new ideas, and innovative processes to drive and impact performance at each of the properties* Implemented customer satisfaction program, established retail marketing initiative, and event platform across the enterprise-------- Initial investment $30M exit at 110M