Michael C. Email & Phone Number

Grand Rapids, Michigan

Grand Rapids, Michigan

Grand Rapids, Michigan

Greater Grand Rapids, Michigan Area

• Drive merchandising strategies and P&L planning on a $1 Billion sales desk, to deliver financial sales / direct margin objectives and target ROI (utilizing Enterprise Planning tools)
• Work hand in hand with category Merchants (Buyers) to develop promotional strategies, detailed forecasts, exit strategies and planogram effectiveness to achieve business goals
• Directly manage and coach the Business Analyst role to develop their skill set and ensure successful promotional and base in-stocks, new store execution and inventory control
• Collaborate with vendors and Merchants daily to maximize buying/promotional opportunities, new product reviews and help ensure vendor goals match up with Merchant needs
• Lead category review process across all categories on buying desk, integrating vendors for a transparent, detailed review of current business needs

Greater Grand Rapids, Michigan Area

• Accountable for inventory and product flow execution which meets the needs of the customer with the right product in the right place at the right time. Achieves financial plan goals while optimizing sales profit and.
• Order creation
• Replenishment
• Allocation
• Demand fulfillment- Adheres to the receipt plan as it relates to product flow. - Accountable for in-stock conditions at the distribution facility and store level upholding established standards and optimizing inventory.
• Forecasting (item matching, lifecycle etc.)

Greater Grand Rapids, Michigan Area

• Responsible for the utilization of established measures, guidelines and reporting structures to provide actionable information on the Meijer Own Brand product line/business function as well as other relative market.
• Driving category and brand growth for the Own Brand function by through data analytics and research on the Own Brand product lines as well as taking into account relatable external data and trends i.e.Nielsen data.
• Partnering with key internal contacts across all functional groups including Product Development and Merchandising
• Creating ad hoc measures and report formats as required/requested to support analysis
• Providing external data configuration of specific market trends and data for the Own Brand line as well as competitor and relative consumer data
• Presenting findings and recommendations to key business partners and stakeholders

• Develop trade strategies and work with sales team to implement at retailer level
• Create and manage inventory forecasting reports and competitive pricing studies and trends
• 20%+ travel with sales team to meet retail buyers and present material
• Conduct Marketing Mix studies to determine ROI on marketing opportunities i.e. trade, online ads
• Regularly utilize Opportunity Gap analyses for strategic positioning

Chicago, IL

• Conduct sales reporting and analyses: prepare and distribute monthly and ad-hoc market reports utilizing IRI, POS, Panel and internal sales data
• Assist with new item launches and validate with Trial/Repeat studies
• Collaborate with the regional sales managers and brokers to develop impactful fact-based sales presentation templates, utilizing sales and consumer data

• Direct reporting, managing experience
• Responsible for over $5 million in revenue across designated clients
• Gain applicable Panel/Syndicated database knowledge through leading trainings, analyses and client presentations
• Obtained extensive competitive retailer knowledge on sales trends and pricing focus
• Experience in new item coding, launches and custom analyses with CPG clients whose products cover a wide array of categories
• Develop immense teamwork skills through leading multiple team focused projects, mentoring, working with cross functional team and leading virtual teams

Kalamazoo, Michigan Area

• Rotate products from back stock to shelf, display or cold vault locations
• Review code dates of all product when servicing every account
• Pull any dented, dirty, damaged, or out of code product from the shelf, display, or cold vault
• Notify appropriate Account Manager for pick up and / or exchange of any dented, damaged, or out of code product, as well as any out of stock items
• Ensure all products are placed in compliance with shelf schematics in chain and independent stores
• Ensure all cold equipment, racks and other Point of Sale are current, clean, and presented in a premium manner

Food/Cpg Marketing, Food Marketing, Managment

Activities and Societies: Food Marketing Association, American Marketing Association

Food Marketing/Cpg