Mike Martin Email & Phone Number

Responsible for the development and implementation of the Rocket platform marketing strategy to retain clients, build brand advocacy, and drive multi-product attachment to maximize client lifetime value.

Detroit, Michigan, United States

Detroit, Michigan, United States

Greater Detroit Area

1. Lead the development and implementation of the annual marketing plan for brand-focused communications 2. Responsible for developing marketing programs designed to drive increases in brand health KPIs (e.g., awareness, opinion, consideration)3. Oversee the creation of campaigns ranging from small social media campaigns to fully integrated Super Bowl campaigns4. Provide thought leadership for brand strategy and positioning5. Developing strategies for communicating philanthropic efforts and building first multi-cultural campaign 6. Manage the brand marketing budget, optimizing when needed

Greater Detroit Area

Greater Detroit Area

1. Identify consumer insights and messaging strategy to write briefs for advertising campaigns that increase brand awareness and drive mortgage leads 2. Collaborate with creative agencies and internal media team to develop strategy and execute projects that will support the marketing plan3. Work closely with the Creative team to project manage the implementation of cross-channel campaigns4. Use quantitative marketing analytics and qualitative insights to identify areas for improvement and adjust marketing programs accordingly5. Monitor overall program results and present results to both Marketing and company leadership

Detroit, Mi

1. Identify sponsorship opportunities that align with target audiences and provide greatest opportunity for driving brand affinity2. Work closely with marketing leadership to negotiate contracts with partners3. Develop and implement sponsorship activation programs – ranging from onsite experiences and content creation to signage

1. Collaborated with agency resources to develop strategic planning, media insights, marketing programs and advertising campaigns2. Managed client relationships and facilitated brand initiatives that enhance client business 3. Tracked and analyzed client’s business performance to support the development of marketing communications plans4. Generated creative and media briefs5. Managed Client/Agency partner relationship6. Provided guidance and direction to the project management team

1. Developed national marketing communication plans based on strategic objectives and limited budget constraints2. Directed the creative development of print, digital and broadcast advertising campaigns3. Identified and negotiated national sponsorship opportunities that aligned with brand strategy4. Managed and evaluated advertising agency and marketing partner relationships5. Designed, coordinated and managed both consumer and industry trade show exhibits

Greater Detroit Area

Greater Detroit Area

B.S., Marketing

M.B.A., Business