Technical Marketing Specialist
Current- Assist in the creation and maintenance of Shamrock’s Salesforce campaigns- Work with Marketing team to optimize all brand websites, including A/B testing and website personalization- Maintain multiple Google properties and fulfill periodic requests for custom events, reporting and dashboards- Maintain a confident understanding of Shamrock’s data flow and structure- Assist Marketing Managers in solutioning, testing and implementing completion actions for various marketing campaigns across all channels- Configure, implement, and maintain aspects of Salesforce Account Engagement, including data lookups, automation and workflows, reporting and analysis- Assist with HTML coding for marketing emails and landing pages to optimize across all devices, browsers and platforms (e.g., mobile, desktop, Outlook, Gmail, etc.)- Work closely with data, business intelligence and Salesforce teams on all marketing initiatives
