Michael Carlson

Michael Carlson Email and Phone Number

General Manager | Luxury Fashion Retail Expert Driving Sales Growth @ Casablanca Paris
Los Angeles, CA, US
Michael Carlson's Location
Los Angeles, California, United States, United States
About Michael Carlson

Leading Versace Topanga’s ascent in the luxury market, my tenure as General Manager has been marked by a 15% business increase in 2023 and a notable rise in store rankings. Our team's dedication to KPIs, including CRM Loyalty and Cross Selling, has fostered remarkable client growth, adding three Diamond clients to our prestigious roster.My commitment to excellence was corporately recognized with the highest percentage increase in Units Per Transaction (UPT) across North America and achieving $0 financial stock loss in 2023. With a strong analytical skillset, the ability to foster an accountable environment, and experience in organizing physical spaces, I bring a unique perspective to retail operations. My strategic planning and empowering leadership style ensure Versace's sales targets are not only met, but surpassed, to the best of our ability.

Michael Carlson's Current Company Details
Casablanca Paris

Casablanca Paris

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General Manager | Luxury Fashion Retail Expert Driving Sales Growth
Los Angeles, CA, US
Employees:
162
Michael Carlson Work Experience Details
  • Casablanca Paris
    Casablanca Paris
    Los Angeles, Ca, Us
  • Versace
    General Manager
    Versace Aug 2023 - Present
    It
    · Increased business trend by 15% within the first 6 months as the GM, moving up 2 store rankings. · Successfully the team to consistently achieve KPI’s, with emphasis on CRM Loyalty, UPT/Cross Selling, VPT, and Conversion; Fostered a client centric environment resulting in VIC+ client growth, now including 3 Diamond clients.· Corporately recognized in March 2024 for yielding the highest % increase on UPT in North America at +26ppt% during an 8-week Cross Selling/UPT contest, winning the contest for our tier. · Globally recognized for performance during the launch of the SS24 Medusa 95 handbag collection, pre-selling the most units in North America and #2 globally. Topanga was not allocated the collection originally, so we pre-sold via the use of images and executed store to store transfers to sell the pieces
  • Freelance
    Freelance Consultant
    Freelance Jan 2023 - Aug 2023
    Assist clients with organizing any of the physical spaces in their lives. Offer support for decision-making, facilitate actions around removal of unwanted belongings, and set up systems, from shelving to labels, that help clients establish order and clarity.
  • Prada Group
    General Manager
    Prada Group Oct 2018 - Nov 2022
    Milan , Milan , It
    · Increased annual boutique volume from $2.8MM to $8MM+ during 4-year tenure as the General Manager, increasing regional ranking by 3; fully responsible for all aspects of selling and operations in the boutique.· Accountable for achieving KPI’s at the store level, with focus on clienteling; to include private appointment sales at 23% vs target of 20% of overall boutique volume.· Executed loyalty initiatives for VIC clients, rolled out mini events for middle tier clients, and strategized personalized outreach to first time purchasers. Identified and retained 10 new VIC clients in 2022.· Developed the team to achieve individual KPI’s, building individual succession plans. Mentored 2 client advisors out of 18 corporately to surpass $2MM in 2021. Promoted a Client Advisor to Department Specialist and a Stock Specialist into a Stock Manager in 2022. · Collaborated with corporate merchant team to identify opportunities and manage stock profitability; revived and sustained women’s RTW and Footwear businesses to perform at 30% of overall boutique volume from 10% previously.· Boutique operational accountabilities to include inventory control, facilities in partnership with HQ and 3rd party vendors, ordering and maintaining supplies, shipping & receiving, store-to-store transfers, after-sales, and all aspects of Omni-channel sales to include E-commerce and Farfetch at the boutique level.
  • Gucci
    Sales Manager
    Gucci Oct 2017 - Oct 2018
    Casellina Di Scandicci, Florence, It
    · Responsible for $30MM+ contribution to overall boutique volume; led the team of 14 Client Advisors and Supervisors to perform at optimal levels, achieving KPI’s while undergoing a full boutique renovation.· Executed seasonal RTW Collection Preview events in the boutique resulting in #1 pre-sale volume corporately each season. · Lead store wide activities required to meet store objectives; Training, scheduling, HR, Gucci Visual Standards, while driving employee engagement. · Maintained a strong line of communication with the buying office, providing ground intelligence to ensure strong product assortment is offered and maintain stock levels.
  • Saks Fifth Avenue
    10022 Shoe Salon Manager
    Saks Fifth Avenue Feb 2014 - Oct 2017
    New York, Ny, Us
    Responsible for driving sales through developing the selling skills and behaviors of the selling associates, creating a high performance team and consistently coaching for optimal sales results. Also responsible for the operations of the sales floor and stockroom including coaching and developing support associates as to ensure corporate standards and KPI's are met. Relentlessly focused on selling and service leadership, talent development, merchandising, and operations. Awarded Fall 2016 Manager of the Season.
  • Bloomingdale'S
    Sales Manager The Men'S Store
    Bloomingdale'S Sep 2012 - Feb 2014
    New York, Ny, Us
    Managed the total Men's business including Clothing, Shoes, Accessories, Sportswear, Designer and Basics with 30 direct reports both commission and non commission based. Responsible for achieving the sales plan and maintaining KPI's through teams' performance, understanding the merchandise trends of the business, and managing the execution of selling standards, processes, and the adoption of selling tools and technology.
  • Nordstrom
    Stylist Manager/ Customer Relations Manager
    Nordstrom Oct 2006 - Sep 2012
    Seattle, Washington, Us
    Promoted 3 times during my tenure from Cosmetics Business Manager to Assistant Manager/Manager of Luxury/Chanel/Gucci Handbags to Personal Stylist Manager and finally to Customer Relations Manager. Responsibilities include; setting and exceeding personal and company goals while delivering amazing customer service to store employees and customers. Educate and assist salespeople on tools, processes and systems. Schedule and facilitate selling/service training with all newly hired selling associates on a monthly basis.

Michael Carlson Education Details

  • Orange County Business College
    Orange County Business College
    Accounting
  • Cypress High School
    Cypress High School
    General

Frequently Asked Questions about Michael Carlson

What company does Michael Carlson work for?

Michael Carlson works for Casablanca Paris

What is Michael Carlson's role at the current company?

Michael Carlson's current role is General Manager | Luxury Fashion Retail Expert Driving Sales Growth.

What schools did Michael Carlson attend?

Michael Carlson attended Orange County Business College, Cypress High School.

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