- Working on several projects in product categories including furniture, technical products and fashion accessories, to support brands and organisations through the difficult period of Covid 19. Recent Clients - Plytek, Kaelo, Welcome Studios, Yeezy and Mondaine. Key Outputs - Product ideation, strategy, design and supply chain.Innovation - Spearheaded new creative projects and business partnerships to utilise scalable advances in digital and additive manufacturing technology, as well as sustainable material alternatives, available through material innovations specialists, Alloyed.

- Appointed as CD & CEO in addition to continuing previous responsibilities as Design Director.- Design & Creative Direction for all Uniform Wares watches, product, communication and creative output.- Reviewed all aspects of the business, sales, communication and product positioning, and implemented a new, more commercially sustainable strategy. Resulting in doubling sales in one month and YOY in its first quarter.- Restructured the business, led and motivated a team of new and existing staff, and external partners necessary to grow the business and implement the new strategy.- Identified shifts in the retail environment, customer shopping habits and overhauled the brands approach to sales to maximise all opportunities. - Reviewed product offering against performance to identify strengths, weaknesses and growth areas.- Designed and developed new, forward thinking yet commercially focussed collections, exploiting current market shifts, innovations in sustainable, ’additive manufacturing’ and offer future growth areas. - Designed, developed and set up supply chains for entirely new product categories.- Restructured the business to allow for better interconnection between direct, e-com and traditional wholesale. Exploited increased acceptance to buy directly online, combined with physical exposure through bricks and mortar retailers, such as Barneys, Harvey Nichols, Mr Porter and END Clothing to MoMA, Opumo, Zalando and Amazon.- Rebuilt the website to improve brand and shopping experience, doubling traffic and conversion within one month. Also improved integration with CRM.- Developed a communications strategy that fully utilises social media, mailing lists and collaborations with retail and press, to allow for deeper story telling and improved engagement with customers.- Produced a pitch for the improved business model and secured further investment.- Set & managed budgets for each department.- Reported to shareholders & chaired monthly board meetings.

- Played a central role in Uniform Wares since its formation, developing initial designs and setting up supply chains. - Planned and implemented their full creative and product strategy, reporting, managing and working closely alongside executive directors, partners and in house team members.- Setup an ambitious, multi-disciplinary, creative team of industrial designers, graphic designers and developers, as well as external agencies.- Coordinated creative output, from physical product, development and packaging through to print material, brand identity and art direction for digital, marketing campaigns & photography.- Lead product designer, developer & production manager, responsible for product output, from research, conception and prototyping, through to pricing, purchasing, production & delivery.- Established distinct design language across product lines.- Conducted in-depth research, trend forecasts & insight projects for new ideas relating to market shifts and manufacturing innovations.- Established relationships with international manufacturers, setting up improved supply chains, including SOW & PO management.- Streamlined supply chains to allow for efficiency savings, improved QC and adherence to new legislation, as well as incorporating innovative ‘additive manufacturing’ technologies.- Established successful relationships with Uniform Wares’ creative collaborators, including high profile designers, figureheads and institutions such as MoMA, Vitsoe, Cutler & Gross, Felix De Pass, Yasiin Bey, A.Sauvage, Minimalux & Porter-Yoshida. - Liaised with retailers across UK, Europe, USA and Asia, such as Barneys, Liberty’s, Selfridges, Mr Porter and END. Presented collections, store training and designed exclusives products & POS.- Conducted press interviews to communicate brand philosophy and product launches, including contributions to industry publications.- Presented collections at various international trade shows & exhibitions.

- Managing a team of 6 designers and ensuring effective resourcing and work allocation within the team.- Developer and Production Manager for Uniform Wares (www.uniformwares.com), developing the brand from conception to an internationally successful watch brand, helping the business grow from its first small orders of 1 product range to large repeat orders of the current 7 product ranges in just two years. - Lead Designer with direct liaison with new and existing clients such as Vivinenne Westwood and Braun to help build and support solid working relationships and design and develop award winning design ranges.- Ongoing global market analyses and trend forecasting, generating and delivering product pitches and new business development proposals. - Direct liaison with manufacturers in Europe and the Far East, with a focus on innovative developments in material and production techniques.

- Designed and developed watches, clocks, technical products and accessories, winning a number of accolades including iF and Red Dot awards, as well as a personal commendation from iconic designer, Dietrich Lubs. - Pitched, designed and relaunched iconic brand Braun back into the market with its first new collection in over 25 years.- Managed projects from brief to market for a variety of brands, such as Vivienne Westwood, Superdry, Urban Outfitters and Next. - Responsible for liaising with international clients and manufacturers and developing new business.- Conducted market analysis and trend forecasts, including regular comp shops and trips to shows such as Bread & Butter and Baselworld and worked on packaging design, POS and branding.

• Watch Designer, designing watches and managing projects from brief to market for a wide variety of high profile brands including Topman, River Island, Ben Sherman, Miss Sixty, Karen Millen, Umbro, Jeff Banks and PGA. Also responsible for market analysis and trend forecasting, packaging and branding.

Junior Lighting Designer, working on lighting designs and layouts for large commercial accounts.

Idea generation, concept development and trend forecasting for the UK’s largest marketing research company. Worked on products, packaging and branding for clients such as Unilever and Pepsi.