Michael Castelli Email & Phone Number

Patchogue, Ny, Us

● Manage cross departmental efforts to drive new product development from concept to launcho Cross departmental collaborations include global sales, R&D, portfolio, procurement, marketing, service, product support, production, and external support.

● Responsible for coordinating DLS initiatives with the Americas and European Regions including VOC, go-to-market strategy, sales enablement, lead management, strategic alliance management, and competitive intelligence gathering.● Managed all aspects of DLS marketing (for Digital Products) including, search engine optimization, paid advertising (Google AdWords), content creation, web development, and social media management. ● Team member on DLS agile project focused on launching beta SaaS software addon for eLabJournal

● Products lines managed: Thermal cyclers, Detection, Cell Technology, and Digital Solutions● 2017 Marketing Support of the Year Award (Eppendorf NA)● Designed, implemented and manage North American SEA campaigns for all product lines.● Manage all aspects of above listed product lines including: developing go-to-market strategy for new products, managing beta testing programs, logistics, sales enablement, customer facing presentations, financial assessments, and competitor/market analysis for the United States and Canada.

Ronkonkoma, New York, Us

● Managed Sales and Marketing team with 3 direct reports ● Design, organize and implement new product launches● Executed policy deployment initiatives and set key performance indicators for the group● Managed key accounts including one pharmaceutical company rated in the top ten by gross revenue● Negotiated exclusivity agreements

Ronkonkoma, New York, Us

● Managing pay per click (PPC) advertising campaigns and SEO development with 1 report.● Build and maintain client relationships to generate sales of custom genetically modified mouse models ● Assess client requirements and genomic regions to generate preliminary gene targeting design strategies ● Established and maintained brand presence via on site marketing presentations ● Write and edit copy for newsletter marketing campaigns and web development● Designed, coded and tested custom CRM software for sales department and project management software for production department

● Managing animal breeding program including genotyping, tracking, and logistics.● Responsible for experimental drug trials and behavior analysis.● Serial two-photon tomography for ex vivo imaging of whole mouse brains.● Processing STP data for statistical analysis.● Managing and tracking purchase orders, inventory, shipping records, and data organization.● Organizing personnel and generating schedules for the timely completion of contacts.

New York, Ny, Us

• Design, engineer, and produce retroviruses used to create novel brain and spinal cord tumor models.• Instruct undergraduate, graduate, and medical level students in specific lab techniques associated the analysis of retroviral derived tumors.• Instruct collaborators on sterotactic targeting of rodent brains as well as retroviral production.• Researching previously published papers to aid in the interpretation of new data.• Managed total spend (month to month) of lab budget and coordinate with purchasing on supply chain issues (supplies and equipment support)• Authored and submitted proposals to IACUC, securing individual approvals for specific protocols associated with animal research (Institutional Animal Care and Use Committee).• Custodian of the University tumor bank; reviewing and facilitating tumor transfers and maintaining tumor bank records.

New York, Ny, Us

under the supervision of Marcela Assanah, Ph.DDeveloped technical skillsGenerated and titered plasmid stocks