Michael Castro Email & Phone Number

Dubai, United Arab Emirates

Managing Key Retail Accounts in the United Arab Emirates, Kuwait, Oman, Qatar, Bahrain, Saudi Arabia like Sharaf DG U.A.E, Emax, Harman House, Samsung Brand Shop, Eros, Jacky’s, Ecity, TechnoBlue, Electronova, Al Babtain, Sharaf DG Bahrain, Extra, iMachines,, Ashrafs, Mistore.• Build a strong relationship with the managers, supervisors, sales staff, customer service staff to promote Trade-In in the store.• Plan monthly marketing campaign together with the Retailer to promote Trade-In and to increase their sales.• Plan monthly incentive for the sales staff to motivate and encourage them to increase Trade-In as well as their sales.• Conducts training for our partners in United Arab Emirates, Saudi Arabia, Kuwait, Oman, Qatar, and Bahrain. Our partners’ sales managers, supervisors, sales staff, and customer service staff are given training regarding the Retail Trade-In Portal and ensure they understand the evaluation, logistics, reporting, process in the system.• Visit the stores regularly to ensure Trade-In and Sales are generated, Retail Trade-In portal are working properly, questions are answered correctly with regards to the evaluation/grading process, Point of Sales material are present and well displayed in the stores.• Prepare monthly reports of generated trade-in transactions of key retailers.• Prepare weekly price comparison of competitors’ trade-in values.• Logistics tracking on a weekly basis of products or devices shipped to Estonia.

United Arab Emirates

• Manage Key Retail Accounts in UAE like Carrefour, Lulu, Jumbo Retail, Eros, Sharaf DG, Emax, Axiom, Dubai Duty Free, Operator Du Telecom for Sony Xperia, LG, LAVA, Motorola devices and accessories.• Focus on end-to-end channel management, i.e., sell in, sell out, product planning, promotions etc.• Plan monthly marketing campaigns together with the retailer and ensure execution to drive incremental sell out.• Product planning with the retailer, forecast, PO’s, sell out, keep track on inventory management to avoid stock outs or large inventory with the OR’s.• Have good relationship with the retail buyers along with the key stores location managers and supervisors to have complete visibility of store level activities.• Drive retail enablement, i.e., Visibility for Sony Xperia, LG, LAVA, Motorola in store, POS enablement, training etc.• Keep an eye on competition product launches, sales, promotions, / offers/ activities.• Provide weekly visit reports – store, meetings with buyers, retailers.• Ensure payment collections are done on time.• Get weekly sell out and inventory reports from the retailer.• Achieved sales target by participating in GITEX, a technology exhibition, to drive sales from the retailer counters.• Touring and mystery shopping the channel outlets, talking to partners’ management/store managers and customers and identifying or resolving urgent issues.• Maintain awareness of market trends in the retail industry, understanding forthcoming customer initiatives and monitoring what competitors are doing.

Uae

• Manage Key Retail Accounts in UAE like Carrefour, Jumbo Retail, Souq.com, Eros, Comtel, Geant, Hyper Panda, Jacky’s, ECity, Dubai Duty Free, Lulu, Sharaf DG, Plug Ins, Tecbuy, and Emax, for BlackBerry device and accessories.• Focus on end to end channel management, i.e. sell in, sell out, product planning , promotions etc.• Plan monthly marketing campaigns together with the retailer and ensure execution to drive incremental sell out.• Product planning with the retailer, forecast, PO’s, sell out, keep track on inventory management to avoid stock outs or large inventory with the KDR’s.• Have good relationship with the retail buyers along with the key stores location managers and supervisors to have complete visibility of store level activities.• Drive retail enablement, i.e. Visibility for BlackBerry in store, POS enablement, training etc.• Keep an eye on competition product launches, sales, promotions, / offers/ activities.• Provide weekly visit reports – store, meetings with buyers, retailers.• Ensure payment collections are done on time.• Get weekly sell out and inventory reports from the retailer.• Participate in GITEX to drive sales from the retailer counters.• Work closely with the operators in driving BlackBerry Activations through the designated key retail accounts.• Touring and mystery shopping the channel outlets, talking to partners’ management/store managers and customers and identifying or resolving urgent issues.• Maintain awareness of market trends in the retail industry, understanding forthcoming customer initiatives and monitoring what competitors are doing.

Uae

• Attend company sponsored informational seminars and review product updates to ensure superior merchandise knowledge for customer satisfaction.• Maximize customer traffic and increase sales through prominent product displays.• Increased store sales by creating a shopper-friendly environment by consistently assisting customers.• In-charged of monthly sales reports, stock-taking and inventories of merchandise.• Lead the sales team, help train and motivate new employees.

Uae

• Consistent in achieving sales quotas given by the management.• Responsible for opening and closing the store.• Rapidly learned product lines and demonstrated strong customer service skills.• Greets and assists customers.• Answering telephone inquiries. • Performs duties of cashier.• Team player. Coordinates with other team members regarding the availability of products and its delivery.• Perform related duties as required.• Appointed as Store In-charge.

Philippines

• Communicated with sales force and served as customer liaison in the medical field. • Rapidly learned product lines and demonstrated strong customer service skills.• Familiarize generic names, brand names and major indications/contraindications of drugs handled.• Maintain rapport with medical specialists and other medical professionals in order to present products very efficiently.• Outdoor sales of pharmaceutical products in districts assigned to.• Achieved sales target given by the company.

Philippines

• Attend to customers’ orders: Receives orders, pick ordered items from shelves or storeroom, and receives payment, issue receipts and packing of items.• Keep fully informed of old and new prices of stocks.• Cleans assigned shelves and stocks therein.• Keep up to date tag prices of stocks in assigned shelves.• See the correctness of quantities and prices of items sold.• Check products for conformity with prescription before sales and issuance to customers.• Note and report all comments or impression of customers regarding prices, service and other retailing aspects.