Michael Cevasco Email & Phone Number

Dallas, Texas, US

Worked with N/A, Beer and Spirits companies at the start up level.

London, GB

• Stayed on with the acquisition to manage the Lone River Ranch Water portfolio.
• Launched 43 states in 6 months to make Ranch Water a U.S national brand.
• Managed national roll out with distributors in the US.
• Assisted national accounts team for Ranch Water with securing mandates in Spring 2022 sets nationally as we expanded into all 50 states.
• Worked with 300+ Diageo employees to help them understand the brand, help in departments needed and assist in market to create brand awareness.

Midland, US

• First employee hired for the company.
• Spent 10 months building the infrastructure of the company. From sourcing ingredient’s, finding co packers/contract facilities, operations/logistics, forecasting inventory, working in a lab to innovate liquid to.
• Used past relationships with distributors to set up our starter markets (Texas-Ben E Keith and Tennessee Lipman) to launch brand then expanded into Alabama, Arizona and New Mexico after 6 months.
• Used past relationships in chains (HEB, Whole Foods, Specs, Publix, Kroger, Walmart, Total Wine, Food City and others) to grow the brand in the Off Premise in TX and TN.
• Building the team -Used employees from past positions/companies to join the team once we were established. Finance managers, Lawyers, Sales, Chains and Operations personnel were brought on as we only had 3 employees at.
• Sold 425,000 Ce’s in our first year (9 selling months) with in 3 states to hit $13 million + in sales our first year making Ranch Water a top 10 hard seltzer in the U.S which we were only in 3 states.

Salt Lake City, UT, US

Salt Lake City, UT, US

Responsible for: Publix, SE Grocers, Wal Mart, ABC, Harris Teeter, Rouses, Ingles, Food Lion, Cost Plus World Market, Delhaize, Ahold, Food City, HEB, Spec's, Lowes, Earth Fare, Whole Foods, Murphys Oil, AAFES, Nexcom, Taco Mac, Brass Tap, Schnucks, Hy-Vee and Disney World.Market Covered: TX, LA, MS, AL, TN, GA, VA, NC, SC, FL, KY, MD, IL, AR

Sebastopol, CA, US

• Manage 11 distributors in 6 states (MS,AL,TN, GA, SC, FL) including inventory control, product ordering, product shipping, marketing, brand growth, focus in the on/off premise and the completion of monthly/annual.
• Gained new distributors in states not currently carrying the Ace portfolio. From initial meetings, brand presentations, price and tax set ups to setting up rights with the state and distributor. Currently in Miller, AB.
• Brought a declining market of 220K a year in sales to 900K in first year.
• Focus on National Accounts to gain shelf space for the South East. Publix, Whole Foods, Kroger, Winn Dixie/Bi-Lo, Brass Tap, World of Beer, Taco Mac, Disney World, ABC, Food Lion, Food City, Universal Studios and Ingles.

San Antonio, Texas, US

• Responsible for the management of distributors in my designated territory, including forecasting, inventory control and the completion of monthly/annual business goals.
• Managed a marketing budget of 220k and 2 employees. Delegated funds between employees for maximum ROI.
• Directed new brand product development and placement of Primo, South Hampton and Blast by Colt.45. Achieved top market for Primo and Blast in the southeast region.
• Developed a declining market achieving +15% growth within 2 years.
• Prepared and designed quarterly and annual planning presentations for distributors using analytical data to plan out sales and marketing goals for each distributor.
• Constructed local marketing initiatives to complement the national strategy.

Managed South Texas area and in one year grew the market by 30% while exceeding goals for profit margins.Responsible for gaining new distribution in all sectors of on and off premise businesses throughout the southern part of Texas.Assisted with National Accounts in adding new distribution at HEB's round table meetings and putting in seasonal POS programs.

Supervised 52 accounts involving sales, order entry, penetrating accounts and visiting each account weekly while at Roma Foods.Maintained monthly sales goals and grew new business by 2 or more new accounts a month.

Bfa Degree, Graphic Design And Advertising

Education record