Michael Chaplin Email & Phone Number

Washington, Dc, Us

Washington, Dc, Us

Washington, Dc, Us

Washington, Dc, Us

- Lead efforts to increase donations to stations via NPR digital properties- Manage strategy for products to support local station fundraising efforts

New York, Us

- Oversaw aggressive growth goals in fundraising across WNYC’s portfolio of podcasts- Achieved +70% growth in podcast membership revenue for FY18.- Grew base of monthly sustaining members for podcasts by more than 100%. - Worked closely with a diverse group of stakeholders to achieve goals, including Membership, Programming, Digital Ops, Marketing, Data, Finance, Biz Dev, Legal and Senior Management.

New York, Us

- Led cross-departmental project focused on achieving significant growth in membership among podcast listeners.Synthesized goals of each department into coherent corporate strategy. - Managed relationships and contract negotiations with outside partners including fundraising/marketing agencies as well as technology vendors. - Oversaw integration of new technology and marketing into fundraising team workflows.- Primary stakeholder interfacing with Product and Data teams to ensure continued improvements in fundraising tools.

New York, Us

- Managed digital fundraising efforts for suite of properties including WNYC, WQXR, Radiolab, Freakonomics Radio and many others to help reach annual revenue goal of $27M. - Engaged listeners to give via integrated marketing on podcasts, radio, e-mail, SMS, social & mobile.- Led effort to redesign donation experience with Digital team, resulting in +10% donor conversion.- Rolled out SMS fundraising program, resulting in nearly $200,000 in donations in first year.- Managed A/B test planning, measurement and iterations.- Assisted in planning and launch of new CRM for donor prospecting and retention

New York, Us

Manage booking, delivery and optimization of sponsorship on all digital platforms including websites, podcasts, mobile apps and live audio streams. Helped popular podcasts like Radiolab and Freakonomics Radio secure record breaking annual sponsorship revenue.Advanced work with DFP, AdsWizz, Live Intent and other ad serving platforms. Transitioned popular podcasts from fixed sponsorship placement to dynamic insertion of all audio credits via AdsWizz ad serving technology.Identified and managed relationships with promising ad tech vendors.Managed integration of digital ad serving platforms into NYPR's revenue management system to ensure accurate reporting of booked and delivered campaignsWorked with NYPR clients to develop customized sponsorship opportunities which suited their unique needs. Measured and reported on the sponsorship sales trends across all digital platforms

Washington, Dc, Us

Worked with more than 100 public radio and television stations to increase revenue through national and local underwriting sales. Developed a vertical ad network comprised of public media and journalism nonprofits for publishers to earn revenue off of their remnant digital inventory.Collaborated with Marketing and Sales to position public media as a premium outreach opportunity for brands to reach loyal, attentive audiences.Managed national and local ad campaigns from the proposal phase through final delivery. Reviewed and explained digital sales standards and expectations to dozens of public media stations across the U.S.Developed, promoted and wrote for publicmediainteractive.orgCompleted ad server migration for a digital ad network of more than 100 websites.

Washington, Dc, Us

Assisted in the development and implementation of Public Media Interactive, an initiative to boost revenue at NPR and PBS member stations through local digital sponsorshipEstablished appropriate pricing and sales strategy for member stations’ digital inventoryDesigned, managed and wrote for the website www.publicmediainteractive.org Ensured proper delivery of paid advertising across public media affiliated websites

New York City, Ny, Us

Tape Producer: Responsible for video elements successfully making it to air.Anchor Producer: Researching top stories, breaking news, interviews and guests for our anchors. This is essentially making sure they have all of the elements necessary at their disposal prior to going on air.Graphics Producer: Managing and editing graphics for at least two hours of programming everyday. This includes developing compelling styles for graphics and obtaining all photos needed to accompany our stories.Newscrawl Writer: Managing the newscrawl that airs on all live MSNBC programming. This includes summarizing the day's top stories as succinctly as possible as well as finding interesting but somewhat overlooked stories.Special Projects: Assisted in the development and production of "Education Nation", a summit focusing on our nation's schools which aired across all NBC News platforms.Assisted with live Election Night 2010 coverage.

New York, Ny, Us

Helped the editorial team produce a weekly series focused on current events as they relate to mass media. Researched and pitched compelling story ideas Interviewed guests prior to recording the showHelped maintain a current log of all recorded shows online

Bronx, Ny, Us

Reporting on current events and special interest stories throughout the five boroughs of New York CityWriting, editing and recording stories for afternoon drive air-time.Field Assignments included: Covering Mayor Bloomberg, 9/11 Anniversary Ceremonies, MTA coverage, Bernie Madoff Hearing.

New York City, Ny, Us

Researching for segment producersGathering images and video for graphics and tape producersWelcoming and managing show guestsReading viewer e-mails for senior producers and Rachel Maddow

Certification, Web Development

B.A., Communications And Political Science