Michael Cheesman Email & Phone Number

London, United Kingdom

I currently manage the Revenue Operations team and form part of the Senior Management team within the ‘Experiences by Wembley’ hospitality business at Wembley Stadium. As a team, we are responsible for managing the end-to-end new business, renewal and marketing processes for all seat membership and Private Box sales. My role involves working closely with the Finance team on all forecasting, budgeting and pricing, and working with the IT team on all system changes and updates.

London, England, United Kingdom

Ownership of the ‘Experiences by Wembley’ Microsoft Dynamics CRM system, sales tools, ticketing systems, and all sales, marketing and customer success processes. Responsible for all business and financial reporting on memberships, Private Boxes and ad-hoc hospitality sales for concerts and other events. Co-ordination of monthly commission calculations, reviews and distribution for all ‘Experiences by Wembley’ sales and account management teams.

London, England, United Kingdom

Working alongside a small team of other analysts for Houzz, the world’s leading platform for home remodelling and design, we managed all Sales Operations processes outside of the US. Built Salesforce dashboards to track key performance metrics, provided ad-hoc reporting to senior management and managed lead importation, distribution and tracking. Assisted with tasks including sales performance analysis, process building, maintaining Salesforce account records, assigning leads and providing general team support.

London, England, United Kingdom

Worked within the Revenue Operations team at Onfido, a growing technology company that uses leading AI to help companies verify people’s identities. Responsible for proactively delivering insights and improving processes to increase the efficiency and effectiveness of the Growth team. Developed Salesforce dashboards to ensure they delivered actionable insights, coordinating key initiatives to enable the Growth team to forecast accurately and continuously close more deals.

London, United Kingdom

Promoted to a more senior role with an emphasis on data management, reporting directly into the Sales Operations Manager. Introduced a more data-driven approach to analysing lead and sales figures, providing senior management with more clarity on sales and marketing performance. Supported a separate IMG project working on hospitality sales for UEFA EURO 2020, primarily focusing on data management and lead generation.

London, United Kingdom

Formed part of the sales and marketing teams working for ‘Club Wembley’, the former hospitality business owned by The FA and contracted out to IMG. Offered Microsoft Dynamics CRM support across new business and renewals, streamlining pipeline management and co-ordinating reports on key customers and accounts. Set up marketing initiatives and expanded promotional activity on match days by organising several additional events to generate leads for the sales team.

Advertising And Marketing Communications, Marketing, 2:1

Activities and Societies: Football

Education record

Education record