Michael Chew Email & Phone Number

Singapore

Asia Pacific

• Successfully launched a new line of cigarettes (ORIS China brand) to the APAC travel retail industry and established strong brand presence• Led and guided a regional team (Greater China, Indo-China, North and Latin America) to achieve sales targets • Worked with management team at Head Office (Dubai) for effective budget setting, implementation of brand policies and marketing guidelines • Formed strong and long-lasting relationships with global operators (DFS, Dufry, Heinemann, Sky Connection, Zhuhai Duty Free and Lotte) and local distributors

Singapore

• Conducted frequent market visits to establish strong rapport with customers, stay current with market developments and identify opportunities to increase market share and profitability• Responsible for SEA’s sales performance, operations efficiency, management of Profit & Loss and marketing budget• Organised product training and business review with customers and distributors• Managed key accounts and distributors in the region and provide guidance to in-market representatives to ensure achievement of agreed sales targets• Managed brands that include Remy Martin, Louis XIII, Cointreau, Mount Gay Rum, St Remy French Brandy, Metaxa, Piper & Charles Heidsieck Champagne, Russian Standard Vodka, Bruichladdich Whiskey and Botanist Gin.

Singapore

• Introduced new product listings to key operators• Managed and developed existing key accounts to further capitalise the sales distribution channel• Worked closely with overseas principals (Remy Cointreau, Beam Global, V&S Spirits and The Edrington Group)• Successfully over achieved the sales budget by 17% in the first year and 10% in the second year• Established strong customer relationships with DFS Group, King Power International, Eraman, DFZ Group and Dufry• Brand portfolio included Remy Martin, Louis XIII, Cointreau, Mount Gay Rum, St Remy French Brandy, Piper & Charles Heidsieck Champagne, Macallan, Highland Park, Famous Grouse, Jim Beam, Sauza, Cutty Sark and Absolut Vodka

Singapore

• Managed a workforce of 15 staff from the various departments of sales, administration, warehousing and logistics• Managed and motivated sales team to increase sales account revenue and minimise aging accounts• Responsible for the maintenance of over 400 customers and developed new accounts regularly• Acted as a bridge between the company and the brand principals

Singapore

• Developed new wholesale accounts for Davidoff cigars and maintained existing base of accounts• Created a core nuclei base of preferred direct consumers• Assisted in the day-to-day operations of Davidoff cigar boutiques and was involved in product merchandising and display• Promoted Davidoff range of products to corporate organisations for private functions and product launches

Singapore

• Responsible for the daily retail operations of the liquor and tobacco department • Built, managed and motivated a team of sales staff• Provided operations feedback on all products and services• Implemented and executed marketing activities for trade promotions• Ensured highest level of customer service and gained customers’ confidence and trust

Malaysia

• Trained, supervised and monitored canvassing teams to improve and sustain order rates• Demonstrated workable sales initiatives through presentations and reports• Negotiated commercial contracts which included the terms of payment and service levels• Created an environment that rewarded collaboration, mutual support and achievement of goals