Michael Cho Email & Phone Number

Alameda, Ca, Us

Santa Ana, California, Us

Applying AI to make Medicare shopping smart and personal. Coming this AEP!

We help healthcare companies grow into new markets with innovative market entry strategies and operational excellence.

Milwaukee, Wi, Us

Led Connecture’s commercial Medicare segment. Accountable for strategy, business development and Medicare segment financial performance. Expert on Medicare marketing, compliance, and sales and distribution strategy. Act as a catalyst for market innovation that drives revenue growth and market differentiation. Founder of DRX (acquired by Connecture in January 2013) and has overseen all aspects of DRX’s operations, from strategy and corporate development to technical implementations.

Milwaukee, Wi, Us

Developed and led Connecture’s product innovation strategy for the emerging private exchange markets. Developed new organizational capabilities and formed new strategic partnerships to successfully expand into new markets. Accountable for strategy, business development and financial performance.

Developed go-to-market strategy to pursue new ACA market opportunities with CMS and newly formed State Based Exchanges. Formed new strategic partnership with leading private- and public-sector companies that increased company revenue by 20%. Revenue growth led to acquisition by strategic partner.

Accountable for company strategy, people development and technical operations of a health care startup specializing in price transparency for the pharmaceutical and health insurance industries. Successfully bid and won CMS contract to operate the Plan Finder and Online Enrollment Center tools for both the www.medicare.gov website and all 1-800-Medicare call center operations. Successfully raised $18 million in Series A financing.

Founding member of Brainrush, Inc., an incubator of seed stage Internet, technology and wireless companies. Brainrush incubated start-up companies in the U.S., Korea and Greater China. Portfolio companies include; mySimon.com (acquired by CNET), AsiaAmericaOnline (acquired by Click2Asia.com), iEnhance.com (acquired by Med Avenue), nSeconds, Inc. (acquired by BigTangoTheory) and DestinationRx.com. Conducted due diligence, valuation analysis and drafted closing documents for all Brainrush incubated investments. Advised portfolio company CEOs in setting their strategic direction, market position and executing their business plan. Worked with portfolio companies to source and secure strategic partnerships and marketing alliances with both online and offline companies. Closed partnerships with; American Express, Excite, Exodus, LG Telecom, McGraw Hill, McGhan Medical, PeopleSoft and Verisign.

Advised executive management of top US and foreign corporations on strategic, organizational and process issues in their value chain. Responsible for growing practice revenues and building the firm’s intellectual capital in the U.S. and Asia. Domain expertise in customer segmentation, sales and distribution strategy, strategic sourcing, post merger integration and organization restructuring. Industry focus in health care, energy, financial services, diversified manufacturing, pharmaceuticals, technology, and telecommunications (wired and wireless).

Gb

Co-developed the firm’s new Reengineering for Revenue suite of services to help clients achieve desired growth objectives. Developed analytical tools and methodologies for four growth enabling strategies; product management, sales force effectiveness, channel and distribution management and strategic mergers and acquisitions. Responsible for national rollout and cross-selling of services to existing clients.

Advised senior management of private and public sector companies in the US and Latin America on strategic and organizational issues in banking, energy and telecom industries.

New York, New York, Us

Designed and implemented credit line management programs for all Citibank bankcard brands. Programs granted an incremental $650 million in credit per year. Managed credit risk through early closing and/or collection of high-risk accounts using Citibank’s outbound call centers. Developed new credit scoring algorithms to maximize account profitability.

A.B., East Asian Studies

Mba, Marketing Strategy