Michael Choo Email & Phone Number

Kuala Lumpur, Malaysia

• Regional Business Development Director within Asia Pacific for rotating equipment including API standard equipment. Market development for area sales and MRO business. Industry base channel sales development and.
• Provided Regional Business Development consultancy within Asia Pacific for rotating equipment
• Implemented business development & sales strategies to improve brand awareness
• Brand specific distributors appointment and development for market coverage.
• Markets and customer group development for new business and MRO.
• Regional travel and familiarized local business culture within Asia Pacific countries.

Selangor, Malaysia

• Head office of Asia Pacific region, handle the sales and after sales service for progressive cavity pump and macerator.
• Tasked to develop regional business for new sales and after sales market.
• Performed market and competitor SWAT analysis.
• Leaded team of sale force and customer service team for realization of sales budget.
• Initiated and managed strategic sales activities for regional key accounts and new customers.
• Handled Customer group OEM, EPCC and end user.

• Manufacturing Hub for Besi Group of product, equipment for semiconductor back end industry, responsible for project management and engineering team for global supply of Die Attach equipment.Manager Product Group (HOD).
• Managed Die Attach product operation to achieved OTD and Quality to global customer.
• Managed cross function group, application, technical specialist, Engineering and project management.
• Key interface channel for customer to maintain high level communication and product development to meet customer requirement.
• Managed in house product development via R&D activities to support pre sales marketing.
• Supervised engineering design and NPI product transfer.Project Manager / 2009 - 2012

Singapore

• Service organization of Hitachi High Technology, provide after sales and field support to global semiconductor industry for HITACHI instrument. Provided overseas support to Taiwan, Ireland, China and Malaysia.
• Tasked for equipment installation and commissioning, maintenance and troubleshooting.
• Handled customer complaints and feedback on product and services.
• Developed and maintained customer information base at satisfactory level.
• Continuous to provide value added services to meet customer-changing requirements
• Developed training materials and provided classroom and field training to customers.