Regional Business Development Director within Asia Pacific for rotating equipment including API standard equipment. Market development for area sales and MRO business. Industry base channel sales development and strategy implementation. • Provided Regional Business Development consultancy within Asia Pacific for rotating equipment• Implemented business development & sales strategies to improve brand awareness • Brand specific distributors appointment and development for market coverage.• Markets and customer group development for new business and MRO.• Regional travel and familiarized local business culture within Asia Pacific countries. • Active follow up with local distributors and key accounts business activities.• Monthly regional activities and business reports.

Head office of Asia Pacific region, handle the sales and after sales service for progressive cavity pump and macerator.• Tasked to develop regional business for new sales and after sales market.• Performed market and competitor SWAT analysis.• Leaded team of sale force and customer service team for realization of sales budget. • Initiated and managed strategic sales activities for regional key accounts and new customers.• Handled Customer group OEM, EPCC and end user.• Distributor development and management, from search to appointment, and penetration of local market.• Leaded the customer service team to handle customer warranty claim, complains and promote the sales of spare part. Counter OEM parts.• Managed regional customer master data and equipment install base.Senior Sales Engineer / 2007 -2009• Handled the sales and service of both new sales and after sales division for country of Malaysia, included distribution sales and services.

Manufacturing Hub for Besi Group of product, equipment for semiconductor back end industry, responsible for project management and engineering team for global supply of Die Attach equipment.Manager Product Group (HOD) / 2012 – 2013• Managed Die Attach product operation to achieved OTD and Quality to global customer.• Managed cross function group, application, technical specialist, Engineering and project management.• Key interface channel for customer to maintain high level communication and product development to meet customer requirement.• Managed in house product development via R&D activities to support pre sales marketing.• Supervised engineering design and NPI product transfer.Project Manager / 2009 - 2012 • Tasked to handle equipment projects, from production to customer FAT.• Responsible for project team, leaded project to team to achieve 99% OTD. Manufacturing Hub for Besi Group of product, equipment for semiconductor back end industry, responsible for project management to delivered customer specific Die Attach equipment, • Managed customer project to deliver customer requirement and specify product.• Managed project time schedule, resources to achieve best lead time inline with purchase specification and maintain project cost margin.• Key interface channel for customer service.• Supported pre and post sales activities to promote product line• Managed inter departmental resources to achieve high project turn rate.

Service organization of Hitachi High Technology, provide after sales and field support to global semiconductor industry for HITACHI instrument. Provided overseas support to Taiwan, Ireland, China and Malaysia. • Tasked for equipment installation and commissioning, maintenance and troubleshooting.• Handled customer complaints and feedback on product and services.• Developed and maintained customer information base at satisfactory level.• Continuous to provide value added services to meet customer-changing requirements• Developed training materials and provided classroom and field training to customers.• Provided overseas support to Taiwan, Ireland, China and Malaysia.