Michael Chuma Email & Phone Number

Ruaraka, Nairobi County, Kenya

• Conduct in-depth research to understand target audiences, market trends, and competitor activities. • Create comprehensive marketing strategies aligned with the company's overall business objectives. • Develop and manage marketing budgets to ensure efficient allocation of resources.• Establish clear and measurable marketing goals and KPIs to track progress.• Develop and execute marketing campaigns across various channels, including digital, social media, print, and traditional advertising.• Oversee the creation of high-quality marketing content, such as blog posts, articles, social media posts, and email newsletters. • Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments• Track and analyze marketing performance metrics to measure ROI and identify areas for improvement.• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics• Organize and execute marketing events, conferences, activations, and exhibition.• Gather and analyze customer feedback to inform future marketing strategies.• Identifying potential new markets and creating a plan to enter those markets.

Nairobi, Kenya

• Working on all core marketing disciplines including web-based content, content marketing, copywriting, print, multi-media, digital, social media, direct marketing, promotional marketing, project management, and marketing planning to deliver engaging campaigns.• Copywriting, design and production of flyers, posters, direct mailers, and online materials such as brochures, presentations, emails, infographics, videos, and newsletters.• Collaborating on the concept, development and implementation of marketing plans and strategies, product concepts and promotional programmes driving interest and sales.• Ensuring distribution of internal and external marketing materials and communications.• Understanding and maintaining the corporate brand in all marketing initiatives and campaigns.• Taking ownership of and evaluate marketing campaigns, advertising, and optimisation metrics to ensure campaigns are effective - reacting quickly and revising campaigns where needed to ensure that trends are acted upon to maximise ROI.• Conducting market research, including the creation, sourcing and utilisation of key focus groups and questionnaires.• Developing relationships with and working alongside internal or external creative teams, marketing agencies, suppliers, and contractors to effectively promote sales or brand awareness through bespoke marketing campaigns.• Supporting the Marketing Manager in completing agreed activities. • Representing the marketing team at promotional events.• Designing and executing social media and online activity, writing creative copy, content strategy and implementation.• The maintenance and upkeep of websites to enhance the user experience.• Planning and executing website search engine optimisation (SEO), search engine marketing (SEM), email, and social media campaigns.• Analysing and utilising Customer Relationship Management (CRM) databases for marketing campaigns, reporting and increasing customer retention.

Nairobi, Kenya

• Ensuring that the product (shoes, shoe care) shelves are well arranged and adequately stocked with products.• Handling all discounts, price changes, and customer returns accordingly.• Maintaining an in-depth knowledge of shoes products to provide suitable recommendations to customer as needed. • Assisting customers in locating requested store products.• Operating the retail pro, cash point and processing sales transactions accurately. • Performing basic housekeeping duties to ensure that the cashpoint, sales floor, and stockroom are well-maintained. • Maintain the quality services provided to the customers.• Unloading and unpacking store deliveries as well as attaching price tags to all the store products. • Meet sales targets efficiently.• Maintain friendly and good relations with the clients.

Nairobi County, Kenya

• Establishing, developing, and maintaining a positive business ethic and customer relationships.• Managing social media pages; Facebook, Instagram, Twitter, TikTok, LinkedIn, and YouTube. • Professionally promoting and selling products to existing and potential customers.• Managing and maintaining existing and repeat customer relationships.• Growing and developing a new customer base for the company• Attending trade fairs and exhibitions and identifying potential events for exhibition• Negotiating costs as per product guidelines and arranging delivery dates with customers• Expedite the resolution of customer problems and complaints to maximize satisfaction• Performing cost-benefit and need analysis of existing and potential customers to meet their needs• Monitoring and analyzing the international market and reacting to missed opportunities• Working closely with in-house crafts technicians and ensuring customer standards are met• Achieving weekly, monthly, and quarterly targets and giving a weekly report.• Identifying New leather product designs and recommending them for adoption.

Nairobi, Kenya

• Planned and executed all digital marketing, including SEO/SEM, marketing database, email, social media, and displayed advertising campaigns• Designed, built, and maintained social media presence• Measured and reported performance of all digital marketing campaigns, and assess against goals.• Identified trends and insights, and optimize spend and performance based on the insights• Worked with my team to brainstorm new and innovative growth strategies.• Updated products, wrote the product description, and assist with web visuals• Generated leads, wrote and dispatched email marketing campaigns• Oversaw and managed all contests, giveaways, and other digital projects.• Coordinated with sales team to create marketing campaigns* Identified potential new markets and created a plan to enter the market

Narok, Kenya

• Graded and sorted raw hides and skins.• Tanned hides into wet blue leathers.• Selected wet blue leathers for splitting and re-tannage.• Staked, plated, and buffed leather crusts.• Mixed pigments and dyed leathers.

London, England, United Kingdom

• Wrote marketing blogs for the company and created content to be published on their website.• I made posts and shared them on the company’s web pages to advertise the company.• Added traffic, connected people, and increased engagement on the company’s social media platforms.• Used social media marketing tools to create and maintain the company’s brand.• Communicated with followers, responded to queries promptly, and monitored customer reviews

Uman, Ukraine

• Edited, proofread, and suggested improvements to written content• Produced and published new high-quality content in a creative way• Organized, modified, and updated existing content.• Oversee the visual layout of content including images, graphics, designs, videos, and artwork