Michael Cicalese Email & Phone Number

Bel Air, MD, US

Los Angeles, CA, US

Regional Sales Manager overseeing Ahold-Delhaize

Battle Creek, Michigan, US

Kellogg’s KAE covering Cereal, Bars, and Pop Tarts business at Wegmans

Battle Creek, Michigan, US

• Trusted, independent voice who delivers complete category assessments to Delhaize customers o Ownership of 4 separate categories with Kellogg’s sales totaling approximately $123 million
• Proactively review customer assortment, including competitive items, to ensure consumer needs are continually met when shopping with Food Lion & Hannaford o Provide customer with assortment recommendations across total.
• Offer customers best in class aisle flow and POG structures in order to capture consumer attention during store navigation while enhancing and simplifying consumer’s path to purchase o Provide future visibility to next.
• Execute Item sell-in at customers in tandem with sales team partners launch/promotional strategy o Create holistic sell-in story through combination of space to sales analysis, paired with review of previous Kellogg’s.
• Cultivated customer partnerships to enable myself to be a sounding board for feedback or concerns on Kellogg’s products, as well as items in the broader category/competitive landscape o Work with cross-functional.

Battle Creek, Michigan, US

• Central support individual for 4 National Account Executives representing approximately $193 million in Sales across Ahold-Delhaize Morning Food Business in 2018
• Leading Ahold/C&S & Delhaize Supply Chain partnership through continuous connections
• Proactively collaborate with NAE’s to provide the tools necessary to support and grow their individual business plans
• Assumed Hannaford KAE Role Coverage from June-August 2018
• Oversaw Ahold-Delhaize Kellogg’s Cereal Size conversion supply chain touchpoints
• Provide direction to KUSA retail team on Morning Food programs to achieve necessary in store execution

US

• Interpret IRI & Nielsen data to highlight current market trends for retailer and wholesaler category reviews
• Manage communication with several S&E represented manufacturer’s sales managers and directors on line specific planning
• Created and participated in multiple presentations to ConAgra National Director of Convenience Store Sales along with members of ConAgra’s Brand Leadership Team for Slim Jim and David Sunflower Seeds
• Participate in retailer “lab sessions” to evaluate categories and make recommendations on item additions and deletions
• Examine customer opportunities with S&E sales reps to create fact based sales stories across all represented brands
• Collect and analyze customer ship/sales data for business reviews employed by sales representatives at customer meetings

US

• Key Accounts: Safeway East Division, Quick Chek, High’s of Baltimore, LJ Zucca, Inc.
• Develop strong relationships with assigned customers with a common goal of sustainable, long-term growth
• Cultivate trusted partnerships between represented manufacturers and assigned customers
• Design account specific plans through a mix of manufacturer targets and customer category expectations
• Research and understand the small, yet critical details of market challenges facing each individual customer to deliver effective solutions via our represented manufacturers
• Assist category managers in exceeding sales goals through the execution of customized initiatives

• Made contact with key store individuals to discuss product promotions and displays
• Gained field experience and knowledge in the importance of packaging and placement of product
• Assisted Kraft/Nabisco Sales representatives with tasks such as inventory management and ordering

Philadelphia, PA, US

Obtained & interpreted both primary and secondary research on Generation Y eating habits to provide conclusions on future trends for the Saint Joseph's University Summer Scholars Program

Malvern, Pennsylvania, US

Rotated through various departments while developing excellent customer relations skills

Food Marketing

Food Marketing