Michael Clifton Email and Phone Number

• Developed 5-year innovation roadmap for new sub-brand to determine best category for growth• Recommended line extension by gathering data on trending fragrances and working with fragrance house to test concepts with consumers• Collaborated with cross-functional team on new product launch to design graphics and develop packaging specifications for new bottle

• Created SEO plan to improve organic search results• Collaborated with design team to re-brand a CPG start-up

• Managed Pillsbury seasonal cookie business by forecasting demand, defining innovation flow, executing exclusive retailer offerings, and licensing equities to drive excitement at point of sale.• Executed UPC conversion across 18 SKUs and received a division award.• Created new, easy-to-read dashboard for monthly business reporting.• Directed holistic margin management projects to drive inefficiencies out of our products and processes.• Lead Connections Committee creating a positive work culture through extracurricular events.

• Managed teams of analysts using a waterfall methodology by developing project plans and collaborating with cross-functional teams for multi-million dollar healthcare systems.• Increased hospital efficiency by completing workflow analysis, understanding current strengths and long-term goals, and designing creative enhancements to streamline workflows.• Defined, measured, and reported Key Performance Indicators with executive leadership.• Developed reports and templates to improve patient care and drive down healthcare costs.• Improved processes for managing end-user security by overseeing internal security group and developing company-wide recommendations.

• Created a new marketing campaign to increase student awareness of available resources• Managed social media tools• Developed a new media kit and brochure to educate affiliate organizations and to improve the Center’s credibility and presence on campus.

• Wrote radio copy for clients broadcasting on 100.5FM and worked on client trade proposals.• Designed photo features for the website, developed and distributed informational handouts, and helped facilitate local radio broadcasts.