UXR Manager (IC), Advertiser Products and Monetization

Oversaw all product testing across Nestle's Beverage, Bakery Sweets, and Global Brands divisions, a $5.5B portfolio. Responsibilities included:Leadership & Consulting- Served as the product testing SME, partnering with a network of external vendors and internal cross-functional partners to lead 30+ projects across the divisions, resulting in $30M in savings while fiercely defending consumer's needs- Proactively communicated product testing results with R&D and global partners across all levels- ID and executed strategic roadmap for broader meta-analyses that inform product I&R, using transparent, strategy-aligned criteria to assess the value of projects to the business-Mentor junior researchers and lead team culture developmentDevelop Product Understanding- Leveraged scale, increased speed, and minimized testing redundancies through team negotiation of new vendor contracts resulting in 2 additional resources and $500k savings- Utilized our customer segmentation to identify the essential “business drivers” by finding the common ground between strategic priorities and core segment needs- Developed a holistic view of the products by understanding product use, product experience and sensory profileBehavioral Science Advising -For price pack architecture, nutrition, and sustainability initiatives, leveraged behavioral science degrees to understand the difference between what consumers say and what they subconsciously believe

•Leveraging a network of external vendors, partnered with internal marketers, analysts, product managers, and designers to lead 30+ research studies on topics including consumer trust, omni-channel marketing, and new digital product development• Developed and implemented Capital One’s new bank-wide segmentation• Managed the team’s $2.5 million dollar market research budget• Leveraged qualitative, quantitative, and behavioral science methodologies to understand both what people say and what they subconsciously believe to lead the bank website redesign• Synthesized insights from primary, secondary, and syndicated sources to tell well-rounded stories that explain human behaviors and motivations• Presented insights to business partners, senior leadership and stakeholders to drive actionable change

As part of developing a research program on the linguistic patterns of effective communication in healthy and clinical populations, I demonstrated effective leadership skills by managing a team of six undergraduates on two separate studies. Through delegation and project management of the team, I coordinated the design of the studies, testing of 142 participants and coding of experimental data. This work yielded two international conference presentations as well as a three-year grant.

Through serving as a resident assistant and academic mentor for 40 first-year American undergraduates studying in London, I gained experience in becoming an international liaison between US and UK institutions. I facilitated weekly meetings with the academic faculty to assess the student’s progress and monitor conflicts, led weekly academic workshops, organized academic and social excursions across the UK and held daily office hours both at the centre and residence hall.

During my time as head research coordinator, I supervised a combined team of six research assistants on three experiments researching the cognitive processes of learning, emotional processing and creative insight. In addition to designing and implementing the experiments (and the testing of 230 participants), I performed editorial analyses of manuscripts for publication and presented data at seven national conferences. Presenting my research findings to hundreds of individuals has refined my ability to effectively communicate complex concepts to diverse audiences.