Michael Colley Email & Phone Number

A dynamic and authentic General Manager with 20 years' experience as a strategic retail brand builder, brand ambassador, and influential brand and client development manager. I've gained industry recognised expertise in cultivating high-performing teams to drive consistent brand growth across iconic Australian sports and European premium luxury in the retail industry sector. I demonstrate elite business acumen in P&L EBIT management across multiple geographical environments within the direct-to-consumer and wholesale sectors.In my current role at True Alliance as General Manager and Brand Manager for the Lacoste brand, I oversee leadership onboarding, development, and employee relations of a multifunctional team of specialists across sourcing, buying, design, marketing, wholesale, and retail sales. I hold full accountability for P&L, inventory, brand positioning, organizational development, and key partnership management.In my previous role as National Sales Manager for the Speedo brand, I provided leadership and guidance to a wholesale sales team and a broader sales team of sixteen, fostering a culture of excellence and achieving collective goals. Through spearheading a remarkable increase in sales over a two-year period and demonstrating strategic acumen and leadership, I was promoted to my current role as General Manager.As the leader of the ANZ market at True Alliance, I drove the achievement of long-term strategic and growth objectives as the brand leader for Lacoste and Speedo. With a strong focus on directing ANZ P&L, budgeting, and financial forecasting efforts, I ensured alignment with organizational objectives and financial targets. I'm well known for my ability to consistently demonstrate authentic communication, I effectively influenced colleagues and negotiated with external parties to achieve desired outcomes.Consistently acknowledged for ensuring alignment with global standards across all channels in the ANZ market, I maintained consistency and excellence in brand representation. I mobilized the ANZ Leadership Team and regional functions to plan and execute annual brand activation strategies, fostering cohesion and alignment towards common goals. Additionally, I developed a comprehensive marketing strategy for the region, strategically targeting brand awareness, equity objectives, and commercial goals to maximize ROI.With an advanced awareness of Equity, Inclusion, and Diversity (EI&D) objectives, I integrated these principles into strategic decision-making processes to foster a culture of inclusivity and belonging.

Listed skills include Sales Management, Sales, Account Management, Marketing Strategy, and 11 others.

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  St Patricks College, Strathfield

  Marketing