Michael Collinson Email & Phone Number

London Area, United Kingdom

• Relocated to New York in Sept 2017 to lead the growth of digital engagement, analytics and products with a focus on US medical communications. Returned to London in April 2019 and continue in the role
• Executive leadership role, supporting the outstanding growth of Cadent from 2018 to 2022, and establishing multiple new services and products
• Developed an exceptional team of US-based strategists, project and product managers who have shaped our digital, analytics and engagement strategy portfolio
• Significant focus on data, platforms, and partnerships for customer targeting and KOL identification
• Product creator and lead for Syneos Health’s unique clinical trial technology platform launched in 2020. Led the development from discovery, MVP to fully validated product (GxP and 21 CFR part 11 compliant SaaS)..
• Product lead for Cadent’s unique enterprise KOL engagement tracking solution

London, United Kingdom

• Responsible for developing a team of UK-based digital strategists, project managers and analysts, who successfully shaped and grew our digital medical communications business
• Established new and existing client relationships to sell more digital, including insight-led multichannel strategy, DSE website/app development, and interactive solutions (e-learning, digital papers, unique booth.
• Shaped our KOL identification approach, including introducing global business
• Reported to the Global Managing Director, Medical Communications, and sat on the Litmus Executive Leadership Team (ELT)

London, United Kingdom

- Hybrid role, responsible for leading “incubator” Litmus accounts with growth opportunities, and cross-network digital strategy business. Key clients included Pfizer, AbbVie and Roche- Collaborating across the inVentiv Health network (now Syneos Health), I worked closely with the central digital SMEs, PR, advertising and our clinical and consulting.

London, United Kingdom

- Client services role, delivering on Litmus accounts with significant digital needs. Key clients included Abbott and Pfizer (EU and UK, and across brands)- Delivered multinational award winning DSE programme and website in Hepatology- Led and involved in multiple successful new business opportunities

London, United Kingdom

- After taking a year travelling, I pursued a career in medical communications to build off my desire to leverage my scientific and creative aspirations- At Medicus International I was responsible for leading global accounts within CNS and Oncology (~£1M per annum). Key clients included Novartis, Orion Pharma and AstraZeneca.- Developed traditional.

Ware, Hertford

- Within the GMS technical team, we focused on optimising the manufacture of dry powder inhalation products (Advair, Seretide), the development of sample/test product for clinical trials, and the technology transfer of new approved products from R&D- I was responsible for project management of compliant product and clinical trial manufacture, including SAP.

Cincinnati Medical School

- Selected by my university tutors for an industry placement year in the USA. I was part of a research team investigating the protein PV1 as a potential target for monoclonal antibody cancer treatment. Multiple lab skills and techniques developed. Fantastic life experience.

Postgraduate Diploma In Digital Marketing (Pg Dip Digm)

Qualified to: - Review the effectiveness of digital marketing for a business - Set goals and define a vision for how integrating digital.

Bachelor Of Science (Bsc Hons), Biomedical Sciences, 4 Years With Us Placement, 2.1