Michael Ferguson Email & Phone Number

Atlanta, Ga, Us

Dalton, Ga, Us

Collaborating closely with cross-functional internal and external teams as well as global vendors to develop and drive the creative vision and design strategy for flooring products for the Philadelphia Commercial brand, ensuring product designs resonate with the brand ethos, and consumer and market trends. • Leading a team of flooring product designers to execute the creative vision and product design strategy for the brand• Ensuring all products reflect the brand's identity and appeal to target customers• Cultivating an innovative product design culture led with brand ethos• Translating consumer data into a product design strategy across multiple categories• Collaborating with Product and Marketing teams to integrate design into overallbrand strategy, product development, and marketing materials• Communicating the product design vision and product offerings to customers, sales teams, and management to drive profitability through design

Directed the market launch of an emerging lifestyle brand through delivery of a differentiated brand position with premium brand identity, custom packaging, business collateral, website with online marketplace, and social media management of a Master Beekeeper's line of products.

Windsor, Berkshire, Gb

Provided strategic design and construction support to the global and regional Brand Marketing teams in the cross-functional development of new brands, redesign of existing brands, and management of existing estate. Leveraged proprietary CRM systems alongside PowerPoint, Excel, and Bluebeam Revu in the Agile application of consumer insights and leadership of external consultants.• Bolstered the Hotel Indigo brand worldwide with comprehensive design tools and process maps to support the doubling of its global footprint over 3 years.• Elevated the Hotel Indigo brand to the Upper Upscale Boutique segment through direction of a more holistic Global Design Philosophy, boutique-oriented Brand Identity Guidelines, and Americas Regional Design Guide.• Forged whitespace for new brands with strategic repositioning of existing brands through differentiated experiential design.• Empowered more consistent levels of execution and quicker ROI for franchisees through coordination of simplified design process maps, ensuring stakeholder alignment across a complex, matrixed project timeline.• Invigorated the Staybridge Suites brand by co-developing a transformative prototype design within an abbreviated project schedule to capture approaching surge of new construction and renovation opportunities.• Revitalized Americas franchisee confidence in the Crowne Plaza brand through Agile delivery of a market-ready guestroom solution with 50% lower costs, increased quality, expanded supply chain, and simplified installation.

Windsor, Berkshire, Gb

Augmented consumer and franchisee preference by leading the Americas design review team for the Holiday Inn family of brands, ensuring brand consistency, guest and colleague safety, and operational efficiency across the franchised estate.• Fostered a 15-20% improvement to turnaround times with increased consistency of guidance through the deployment of Bluebeam document review software utilizing team collaboration and standardized brand libraries.• Rehabilitated trust with franchisees and internal stakeholders by co-developing a Salesforce-based workflow management system offering transparent project reporting.• Maximized efficiency of process for internal and external stakeholders by co-developing the IHG Design Immersion program, delivering industry-leading education and brand certification for external design partners.

Windsor, Berkshire, Gb

Supervised new construction and renovation hotel projects through the Hotel Indigo design review process, ensuring compliance with brand standards while embedding a consistent, branded guest experience across a portfolio of uniquely designed franchised hotels.• Strategically counseled franchisees, external design partners, and internal colleagues to expand the Hotel Indigo estate from its infancy to 50+ uniquely designed hotels.• Refined the design and caliber of Hotel Indigo’s Americas estate to achieve the 2011 Best Overall Customer Satisfaction award by J.D. Power & Associates through design leadership and team engagement across business units.

Small Scale Luxury Residential Design Services

Atlanta, Georgia, Us

Boutique Hospitality Interior Design firm specializing in brand innovation, prototype development and bespoke project design for new construction and renovations.

Atlanta, Georgia, Us

Architecture and multidisciplinary design firm specializing in retail, automotive, financial, civic, cultural, institutional, higher education, hospitality, and mixed-use / housing designs

Bachelor Of Fine Arts (Bfa), Interior Design

School Of Architecture

High School Diploma