Michael Comerton Email & Phone Number

Michael is a specialist in the global drinks industry with a career spanning more than 20 years. He has been based in 12 countries on four continents with producers & retailers from small to large, including Guinness, Lion-Nathan, Kirin and Fosters. His experience cross-functionally includes retail service, project management, production & operations, sales, marketing and general management.He currently runs Pomegranate.asia which provides support to the beverage industry in Vietnam and supplies private label beers internationally. www.pomegranate.asiaFor three years he ran the Matilda Bay Brewing Company business in Australia as a subsidiary of Fosters, with national responsibility for the Fosters craft beer portfolio, delivering progressively higher double digit growth year-on-year.During his seven years at Lion-Nathan, his highlights include the development of James Squire Golden Ale and the creation & roll-out of a national franchise system for a branded chain of brewpubs. He also led the operational component of start-up RTD business, developing & launching three RTD brands thus creating the platform to create Bacardi–Lion.Specialties: - Beverage Consultancy (Asia Pacific); - Third party beverage production & supply- Market analysis, understanding & Insights- Brand positioning & strategic development- Marketing concept development & execution- In-market sales execution support- New Product Development- Raw materials & equipment procurement- Brewery installation, upgrades and commissioning- Due diligence on acquisition targets

Listed skills include Marketing Strategy, Business Strategy, Product Development, Management, and 29 others.