• Lead commercial strategy, operations, and business development, with primary responsibility for revenue generation (including wagering and corporate partnerships), marketing, broadcast, digital/social media, customer experience, events and business innovation • Lead Thoroughbred and Standardbred racing operations and industry management• Lead Woodbine’s wide-ranging business expansion within Canada’s rapidly developing sports betting industry• Cross-functional influence and leadership across all operational and administrative functions

• Advising sports and media focused organizations on matters related to strategic growth and innovation, revenue generation, fan engagement, brand development, and business/administrative structure and operations• Business and brand representative for Canadian Olympic swimmer Summer McIntosh

• Led the development and implementation of a strategic vision and operational plan for new Ontario Teachers’ Pension Plan private equity ownership; Key accomplishments included:- completed a comprehensive Long-Term Strategic Plan that developed a more consumer-centric and brand led approach to drive profitable growth and increase market leadership - completed a full organizational redesign and restructuring to strengthen the structure, talent, culture and ways of working that will best support the new Strategic Plan• Led corporate development (M&A) strategy, process and execution; successfully completed two significant acquisitions in 2019/2020 (Culmina Estates Winery, Sandbanks Winery)

* Led the development of a comprehensive digital fan engagement strategy across all MLSE teams and commercial properties, with emphasis on data acquisition and the creation of tactical plans to deepen customer relationships * Led the strategic assessment of MLSE opportunities in esports, including digital content creation and media distribution, event hosting, team ownership/management, sponsorship, and third-party partnerships* Developed and advanced MLSE plans to support new technology business start-ups focused on emerging digital opportunities, enhanced customer experiences and high-performance in sport* Assisted with the transition of the Toronto Argonauts business and team operations into the new MLSE operating structure (following the MLSE acquisition of the franchise in December 2017)

• Led all commercial, operational, administrative and competitive (football operations) functions • In 2016, key accomplishments included the complete restructuring of business operations staff, culture and processes, the repositioning of the Argonauts' consumer brand, transitioning to a new home stadium (BMO Field), and the planning and execution of the 104th Grey Cup Festival & Championship in Toronto• In 2017, key accomplishments included the restructuring of the football operations department (including the recruitment and hiring of a new General Manager and Head Coach), the development of a new team training facility, and the implementation of new ticketing department structures, products, and customer service strategies• Commercial performance metrics (2017 v. 2015): Paid tickets +31%, Ticket revenue +28%, Sponsorships +67%• 2017 Grey Cup Champions

• Led all league commercial functions (sponsorship, broadcast, digital media, licensing, marketing, and events). • Directed league financial matters, including annual plan development, with full P&L responsibility.• Led league strategic planning development, implementation and execution.• Directed league governance matters, and continuously interact with CFL Owners/Board of Governors. • Oversaw CFL digital media business, including CFL Network of league/team websites, CFL mobile applications, social media platforms, and related content development and distribution.• Oversaw CFL Team Services function, with emphasis on ticketing, sponsorship, and game day support for teams. • Structured and led CFL negotiation of new (2014) and significantly enhanced Broadcast and Digital Rights Agreement with CTV-TSN. • Lead negotiator for 2014 CFL Collective Bargaining Agreement• Managed all CFL legal matters, including all commercial contracts, intellectual property issues, and labour issues. • Supported all elements of football operations (including officiating, rules, regulations and by-laws, and player contract and disciplinary issues).

• Developed and successfully implemented comprehensive 2010 Collective Bargaining Agreement, CFL Salary Management System (Salary Cap), Instant Replay, CFL Code of Conduct, CFL Drug Policy, and 2008 $75M+ Broadcast and Digital Rights Agreement with CTV-TSN• Developed and led CFL expansion process, including addition of Ottawa franchise in 2014.

• Developed strategic framework for Molson to win in new and rapidly emerging segments in major Canadian markets, with emphasis on maximizing share while preserving corporate profitability. • Developed and implemented long-range plan for Molson national value brand portfolio, which included brand positioning, equity development, pricing strategies, sales execution (promotions), and advertising support (tv/radio/print).

• Led global market review and developed strategic rationale for CEO to support US$6B Molson Coors merger. • Developed comprehensive business cases for several M&A and other developmental projects with objectives to grow regional share and profitability in Canada.• Performed extensive competitive benchmarking studies with detailed analysis of competitors’ financial structures, operational efficiencies, and go-to-market strategies. • Led development of 2004 Ontario-West Annual Operating Plan and Long Range Strategic Plan, which included development of $250M+ operating budget, detailed performance forecasting/target setting, and strategic and executional planning by brand, geography, and sales channel.• Developed an across-the-board strategy to revitalize the Molson sales organization through optimized customer account targeting, improved budget allocation, focused spending guidelines, and a more efficient/effective sales planning to execution cycle. Recommended initiatives identified $25M in incremental revenue opportunities and an additional $3M in operating cost savings. • Led 8 person Market Analysis & Reporting Group and developed comprehensive data tracking, analysis & reporting processes to support Ontario-West Marketing & Sales divisions. • Represented Molson on the Retail Marketing Committee of The Beer Store, and contributed to the development of major retail format improvements, in-store merchandising concepts, and print/radio media campaigns.

• Analyzed the planned entry of two national U.S. retail chains into a major product category to determine the potential impact on established retail strategies and competitive industry dynamics. • Structured and executed a comprehensive consumer research program for a major U.S. appliance manufacturer to understand consumer buying preferences and develop an optimum retail purchase experience. Recommendations identified US$75M in incremental revenue opportunities.• Managed 15 team corporate integration process following US$34B merger of two global media companies.

• Managed a team of three consultants on a project for a major Australian paper manufacturer to develop over $50M of new income streams from traditional product segments through creative, e-commerce based sales and distribution strategies. • Analyzed an automotive and capital equipment leasing business to determine its best product portfolio mix, most effective sales and distribution strategy, and potential to develop new product and market opportunities worth over $25M.• Assessed the commercial structure of a $4B merger arrangement between a leading Australian insurance company and a major road services organization.

• Advised institutional lenders and corporate borrowers regarding term and operating credit financing, including project financing.• Negotiated and drafted detailed legal agreements pertaining to financial transactions.

• Advised individual and corporate clients regarding strategic and administrative business issues. • Negotiated and drafted a broad variety of legal agreements, including those relating to asset and share purchase transactions, mergers, commercial leasing, trademarks, confidentiality, corporate governance, and employment.