Managed keyword-level paid search campaigns for Google Ads and Microsoft Bing Advertising with a yearly budget near $10M.Modeled, forecasted, and acted on monthly revenue targets and goals.Communicated business health metrics and KPIs, including campaign performance, ROI, traffic, and creative results to key cross-functional stakeholders.Partnered with internal teams to provide insights and help improve the user experience and increase conversion rates.Streamlined processes and reporting, and researched new opportunities to contribute value through exploratory data analysis.Developed strategies for deep systematic analysis and to maximize performance of Google and Microsoft Bing Ads campaigns and assets.Leveraged data and creativity to identify new product categories to grow business revenue.

Develop and implement targeted SEO, Paid Search, and Social Media campaigns targeted for automotive OEM and aftermarket spaces and a wide range seperate YMM (year/make/model) market segments.Managed client paid search accounts with combined monthly ad spend above $250k with revenues of $1M.Optimized content and meta tags for landing-pages, product descriptions, blog posts, and press releases for client’s online stores and parts catalogs.Troubleshooted and debugged Google, Microsoft Bing, and Meta tracking code installations to improve reporting and remedy inaccuracies.Generated and delivered weekly reporting on SEM and SEO performance and revenue for client stakeholders.Consulted with clients on strategy direction of their digital marketing campaigns both in-office and at industry trade shows, and through regular virtual meetings.Researched product functions and features to create compelling descriptive content targeted to enthusiast consumers for use in client catalogs and email campaigns.

Created content using SEO best practices for client websites, including blog posts, category landing pages, and product descriptions.Researched product applications and features for accuracy in broad-market content.Assisted in management of team-wide content calendar for both on-site content, email campaigns, social media posts, and other editorial content.Developed link-building content for clients used on various third-party sites.

Inventoried and located stocked shipping pallets over 25 aisles and 4 sub-levels of industrial racking. Ensured continued accuracy of inventory by coordinating rolling audits.Assisted S&R manager with assembly, audit, and packaging of large orders for affiliate sales partners.

Project Manager for rollout of Fishbowl Warehouse Management and cataloging of 10,000 SKUs in 8,000 pallet locations within a 100,000 sq ft warehouse.

Used wire-guided vehicles to pick items for customer orders and prepare orders for shipment.Fork lift certification.

Responsible for sales of tires and maintenance services.Cross-trained as level 1 technician to perform basic maintenance services including oil-changes, battery installation, and tire services including installation, flat repair, and rotation.