Michael Cossette Email & Phone Number

Remote

• Effectv, previously known as Comcast Spotlight • Responsible for all post-sale activities of assigned clients and associated advertising campaigns, including post-sale stewardship, inventory management, post-sale reporting, creating strategic make-good plans and providing exceptional execution of client campaigns• Act as a key business partner providing oversight in a complex and critical environment for the full life-cycle of the client campaign• Act as a primary liaison to traffic and other departments, providing instruction, guidance and direction to ensure fulfillment of any special requirements.• Ensure full integration of varied knowledge to determine business and functional priorities relating to the client campaign• Execute provided solutions for maximizing revenue retention to ensure attainment of client expectations • Research discrepancies or inconsistencies and recommend alternatives to ensure full client satisfaction

West Hartford, Connecticut, United States

• Local Sales Assistant / Digital Campaign Manager / National Sales Assistant • Handled all three job titles at different times during this 4 ½ year period, moving around as needed• Manage commercial inventory to ensure maximum revenue potential while ensuring company compliance• Manage Web/Digital advertising campaigns • Assistant to 12 account executives; maintained orders, contract revisions, make-goods, & client needs• Assist on commercial copy as needed while training new employees on all facets of commercial traffic• Element owner in the Environmental Health & Safety program • Accurately apply commercial copy instructions for Local & National accounts with attention to detail• Sub-Element owner in the Environmental Health & Safety program • Assist the launch of new software systems for Sales and Traffic

Hartford, Connecticut, United States

• Communicate effectively with car buyers to rectify any problems and customer concerns• Traditional and Internet automotive sales• Upsell buyers on all additional products and services in order to make a more profitable sale

Bristol, Connecticut, United States

• Ensure accurate execution of contract deal points through clear oral and written communication with extreme attention to organization and details • Train new and existing employees in all daily traffic operations, company policies, and procedures• Establish and maintain strong relationships with major clients, advertising agencies, packagers, and internal departments• Handle scheduling and airing of high-profile on-air commercials for prime-time programming • Create logos and graphics for billboard advertising, including developing animated billboards• Implement new technology utilizing digital commercial stream via satellite to various international locations• Initiate international team meetings with colleagues to analyze current and future marketplace strategies

West Hartford, Connecticut, United States

• Open and close the store, including completing merchandising, inventory, ordering, cash control, payroll, banking, and computerized record-keeping • Hire, train, schedule, and coordinate staff to allow for smooth operations, excellent customer service, and increased sales• Assist in local marketing and store advertising