Michael Cossette Email & Phone Number

Remote

• Effectv, previously known as Comcast Spotlight
• Responsible for all post-sale activities of assigned clients and associated advertising campaigns, including post-sale stewardship, inventory management, post-sale reporting, creating strategic make-good plans and.
• Act as a key business partner providing oversight in a complex and critical environment for the full life-cycle of the client campaign
• Act as a primary liaison to traffic and other departments, providing instruction, guidance and direction to ensure fulfillment of any special requirements.
• Ensure full integration of varied knowledge to determine business and functional priorities relating to the client campaign
• Execute provided solutions for maximizing revenue retention to ensure attainment of client expectations

West Hartford, Connecticut, United States

• Local Sales Assistant / Digital Campaign Manager / National Sales Assistant
• Handled all three job titles at different times during this 4 ½ year period, moving around as needed
• Manage commercial inventory to ensure maximum revenue potential while ensuring company compliance
• Manage Web/Digital advertising campaigns
• Assistant to 12 account executives; maintained orders, contract revisions, make-goods, & client needs
• Assist on commercial copy as needed while training new employees on all facets of commercial traffic

Hartford, Connecticut, United States

• Communicate effectively with car buyers to rectify any problems and customer concerns
• Traditional and Internet automotive sales
• Upsell buyers on all additional products and services in order to make a more profitable sale

Bristol, Connecticut, United States

• Ensure accurate execution of contract deal points through clear oral and written communication with extreme attention to organization and details
• Train new and existing employees in all daily traffic operations, company policies, and procedures
• Establish and maintain strong relationships with major clients, advertising agencies, packagers, and internal departments
• Handle scheduling and airing of high-profile on-air commercials for prime-time programming
• Create logos and graphics for billboard advertising, including developing animated billboards
• Implement new technology utilizing digital commercial stream via satellite to various international locations

West Hartford, Connecticut, United States

• Open and close the store, including completing merchandising, inventory, ordering, cash control, payroll, banking, and computerized record-keeping
• Hire, train, schedule, and coordinate staff to allow for smooth operations, excellent customer service, and increased sales
• Assist in local marketing and store advertising