• Oversee A/B test roadmap across several Neighborly brands, including Mr. Handyman, Mr. Rooter, Molly Maid, Mr. Appliance and Five Star Painting. Focused on improving overall conversion rate and bottom-line revenue impact.• Drive test requirements, design, QA and implementation; coordinating across a diverse set of internal and external stakeholders.• Track and prioritize proliferation work, bringing winning experiments across other relevant brands.• Partner with internal development team to prioritize the roadmap that brings tests into the site codebase.

❖ Managed dedicated team focused on internal site search platform, with KPIs ranging from top-of-funnel discovery and engagement to downstream agent contacts and home purchases. ❖ Closely collaborated with analytics, machine learning, and data science, to test the market's first search flow based on visual home style preferences.❖ Created a localized filter recommendations engine, helping customers more quickly discover desirable home categories in their search area.

❖ Led cross-functional team focused on reaching new customers, and delivering phenomenal experiences at all stages of the digital journey. Included product roadmap, channel planning, marketing activations, regional support, SEO, testing, and optimization.❖ Worked across a broad group of Whole Foods and Amazon stakeholders, shaping quarterly and yearly goals, strategies and development roadmap.❖ Provided vision, release plan and hands-on leadership for a full-scale redesign and replatform of the Whole Foods website onto Amazon tech systems.❖ Created and grew holiday catering microsite over the course of four years, bringing Q4 revenue contributions from $2.5MM in 2017 to $23MM in 2020.❖ Established and evangelized new qualitative/quantitative testing practices, included new software, roadmap and reporting.

❖ Led a global, cross-functional team through a two-year replatforming and redesign of cbssports.com - desktop and mobile.❖ Coordinated and trained 60+ writers and editors through the shift to a new content management system, and numerous version releases thereafter.❖ Launched a new CMS-integrated push notification dashboard, serving two Apps and tens of millions of subscribers.❖ Drove adoption of several new distribution avenues, such as Google AMP, Google Live Indexing and Facebook Instant Articles.❖ Explored, optimized and launched several new monetization strategies, including autoplay video, native ads, and continuous story-to-story presentation.

❖ Coordinated content and product strategy (daily/seasonal/longterm) for three professional sports: MLB, NBA and NHL.❖ Secured partnerships and led technical integration around special event coverage for the Olympics and FIFA World Cup.❖ Generated requirements for key, user-facing improvements on all areas of the site: landing pages, digital in-game experiences, stats pages, live draft coverage, etc.❖ Managed a team of 15+ writers and editors through daily sports reporting, delicate breaking news situations, and on-site, live event coverage at a national level.

❖ Curated complimentary UGC to pair with leading sports stories.❖ Created user-centric contests to generate engagement and increased traffic to our on-site community.❖ Established and managed initial social media accounts for cbssports.com (Twitter and Facebook).

❖ Curated and programmed both content and event results for NCAASports.com.

❖ Managed digital output of the daily newspaper, transitioning newsroom files to negatives, which would then be used to make plates for the printing press. ❖ Full-service pre-press support for client print jobs and smaller publications.