• Supervised sales and customer service teams and international distributor network.• Assessed, reinforced, and grew company’s collaboration with international distributors in key markets including Middle East, Australia, and Americas.• Liaised with engineering department to best address customers’ emerging needs with development of cutting-edge products and tailor-made solutions.• Guided sales strategies for US domestic East Coast market.• Collaborated new distributors and create new agreements, leading to increase of contribution margin by seven points during 2021/2022 in international markets.• Aided with creation of improved marketing materials including website redesign.

• Established highly successful subsidiary based in Germany to directly serve European market including hiring of European sales team, addressing manufacturing and warehouse needs, and creation of network of distributors and partners to best service specific market segments.• Implemented sales and marketing strategies in trending, truly booming era of bulk-retail solutions and increased awareness for reduced packaging and sustainability.• Led direct sales for key traditional food retailers accounts.• Showcased and developed company’s brand awareness in organic and niche markets in collaboration with key partners across EMEA region.• Exceeded annual forecasted sales in 2018 by 20% with 55% increase in total contribution margin.• Increased sales revenue in 2019 by 20% in European markets.• Maintained market share (60%) and contribution margin during 2020 across Europe.

• Directed French and Spanish sales teams that covered markets of Portugal, Spain, France, and Africa.• Designed and implemented clear strategy in a challenging economic environment.• Applied 80-20 principle to accelerate products and customer segmentation.• Improved Key Account Management (KAM) strategies to reinforce relationships with clients, including Coca-Cola bottlers, Pepsi bottlers, and McDonald’s.• Achieved significant growth in South African market with McDonald’s through streamlined sales strategies and increased market share.• Launched new products to Coca-Cola, Pepsi, and McDonald’s.

• Led Coca-Cola account worth $20 million (USD) annually.• Managed company’s largest worldwide account. Oversaw sales territories, including European, Middle Eastern, and African markets.• Set global strategic objectives for 12 key account managers based in ten countries and covering 45 national markets. Managed regional team objectives, utilizing critical strategy execution.• Improved relationships with 25 Coca-Cola bottlers across EMEA Region by developing internal sales strategies, including “Voice of the Customer” process, sharing best practices and success stories, and creating relationship mapping.• Achieved forecasted sales figures and targeted margins.• Created weekly, monthly, and quarterly reports to monitor performance outcomes for EMEA.• Exceeded annual forecasted sales by 8%, with a 2.5% margin increase.• Mentored, trained, and established framework for sales teams defining best practices, identifying top opportunities, reporting, and tracking, using key performance indicators and forecasting

• Restructured Cornelius’ Spanish operations, which had suffered four years of negative operating profit due to a successive decline in sales combined with excessive overhead costs.• Led French & Spanish sales teams covering Portugal, Spain, France & Africa utilizing KAM strategies. • Responsible for shifting the focus onto major global key accounts including Coca-Cola, Pepsi, McDonalds and YUM while abandoning low-margin accounts; determined product segmentation; and analyzed margins, volume and customers.• Motivated remaining team adjusted overtime and incentive policies, and standardized work timetable.• As a result of the complicated restructuration, Cornelius Spain became fully profitable from 2011 onwards with an 8% return of sales. Overhead was reduced by 60%, sales exceeded 7 million EUR, and an average of 35% of margin was attained.

• Led local French, Belgian & Dutch sales teams covering the markets of France, Benelux and North Africa.• Improved sales with key local distributors in the Scandinavian and Central European markets.• Managed relationships with customers within the following segments: soft drinks, beer, water and retail.

• Managed various operations including sales, marketing, logistics, accounting and finance• Oversaw key accounts, analyzed business opportunities and fulfilled customers’ requirements

• Oversaw and managed sales, purchasing and logistics for an international commodity trading company.