Michael Cousin Email & Phone Number

Dallas, Texas, United States

Dallas, Texas, United States

• Developed revolutionary endoscope reprocessing compliance platform for the GI Suite• Responsible for sales, product application development, marketing, operations, clinical

Dallas, Texas

• Call points: Plastic surgery, dermatology, facial plastic surgery, cosmetic surgery & med spas.• Uncovers needs and sell capital equipment based on value proposition Sales Achievements - Closed 8 capital transactions against a quota of 5 to close calendar year 2018

Dallas/Fort Worth Area

• Capital equipment sales - generate new sales of Sterrad® Sterilization Systems, endoscope reprocessors, CIDEX® Family of disinfection products, and consumables in hospitals, surgery centers, and endoscopy centers within a defined territory. • Call points: IDN administration, key hospital system administrators, CNO, Directors of Surgery, Directors of Materials Management, infection prevention. Calls on both target and established customers for the purpose of ensuring customer satisfaction, placing new product releases, increasing product utilization of all products and services for Advanced Sterilization Products, protecting market share lead where required.Sales Achievements- Multi-year Winners Circle Award recipient- Ring Club Award recipient for exceeding sales quota in three consecutive years.- Account Executive of the Year, 2nd Place- Peer Leadership Award- Glamour Trip Award Recipient for outstanding sales success across all product categories.- Account Manager & Field Sales Trainer 2008

Sf Bay Area, Ca

• Acquire and maintain new business from implanting and referring physicians within the San Francisco region. • All other responsibilities as listed below for Clinical Representative.Accomplishments- Sold over $220k in incremental CRM devices through a combination of direct surgical implants and physician referrals. - Stimulated sales of all Guidant pacemaker, defibrillator (AICD) and cardiac resynchronization therapy (CRT-D, CRT-P) products within the San Francisco region.- Acquired incremental business at new accounts; maintain business at existing accounts by developing relationships and partnerships with implanting electro physiologists, cardiologists and referring physicians. - Provided consultative clinical guidance and assistance to implanting physicians during the surgical implantation of Guidant pacemaker, AICD, CRT-D, and CRT-P systems in patients.- Promoted company products through education of current and potential customers, implant and patient clinic coverage within a defined region by providing clinical education, sales strategy and support in order to assist in achieving projected sales goals and increasing sales revenues within product segments. -Served as primary resource for clinical support during surgical device implants, troubleshooting, programming, and follow-up for patients implanted with Guidant devices.

Palo Alto, Ca

• Stimulate sales of all Guidant pacemaker, defibrillator (AICD) and cardiac resynchronization therapy (CRT-D, CRT-P) products within the San Francisco region.• Acquire incremental business at new accounts; maintain business at existing accounts by developing relationships and partnerships with implanting electro physiologists, cardiologists and referring physicians. • Provide consultative clinical guidance and assistance to implanting physicians during the surgical implantation of Guidant pacemaker, AICD, CRT-D, and CRT-P systems in patients.• Promote company products through education of current and potential customers, implant and patient clinic coverage within a defined region by providing clinical education, sales strategy and support in order to assist in achieving projected sales goals and increasing sales revenues within product segments.• Serve as primary resource for clinical support during surgical device implants, troubleshooting, programming, and follow-up for patients implanted with Guidant devices. Accomplishments- Exceeded all quarterly sales objectives for seven consecutive quarters.- Sold five incremental pacemaker systems in four different sales territories within the San Francisco Region, approx. value $35k.- Instrumental in converting major CRT-D account to Guidant in 1Q, '03, which resulted in 6 systems sold, est. value $229k.- Facilitated a pacemaker programming and troubleshooting workshop for a leading implanting physician and supporting staff.

Santa Clara, Ca

• Developed recommendations and provided product strategy for next generation product engineering goals for technology project teams • Provided critical post-launch product support as needed to exploit product differentiation and market segmentation opportunities.• Managed competitive product information projects to inform team of industry wide activities and provide timely and relevant market intelligence. Accomplishments- Successfully launched the RX MULTI-LINK PENTA Coronary Stent System by working with key marketing, regulatory, clinical, manufacturing and customer service personnel. Managed the development and implementation of the marketing strategy, promotional plans to further promote and differentiate this product in the 'workhorse' coronary stent market segment. - Converted a large target account in Melbourne, Australia, to RX MULTI-LINK PENTA during post launch sales calls with local account managers.- Provided key project development input and marketing support necessary to launch the RX MULTI-LINK PIXEL Coronary Stent System worldwide. Worked closely with key geography marketing contacts to develop positioning, key messages and competitive selling strategies for each region. Facilitated European product training sessions and provided critical post-launch support to ensure product success in all geographies. - Provided key project development input and marketing support necessary to launch the ACS RX MULTI-LINK PLUS Coronary Stent System in Japan. Developed product positioning, key marketing messages, competitive selling strategies and presentations to support sales training and physician education.- Developed an online database for sharing competitive information between geography marketing organizations worldwide.

Greater Minneapolis-St. Paul Area

• Provided training for global sales force and support staff.• Developed and implemented product and/or market plans by directing and acting as a liaison between the global sales force, customers and division personnel.• Managed the development and maintenance projects for product literature: data sheets, multi-language operating and field manuals and bid specification sheets.Accomplishments- Executed the introduction and the product differentiation strategy for three digital control system interface projects: the Models 3144, 3244MV Smart Temperature Transmitters in the US, SE Asia and Mid East and the Model 644 in Europe.- Developed a detailed competitive product analysis that included 8 major competitors for temperature transmitters; incorporated the analysis and a specific sales strategy versus each competitor into a worldwide sales support database

Greater Minneapolis-St. Paul Area

• Developed and executed territory growth strategies thru new accounts acquisition, business development and account retention of low, medium, and high-density polyethylene resins. • Developed semi-annual territory budgets and quarterly product mix production forecasts.Accomplishments- Increased territory sales volume from 3.2 M lbs. / $1.3M to 15.8M lbs. / $6.4M in four years; highest gross margin U.S. territory from 1992 - 1994.- Consulted with injection molding customer to develop process for producing large industrial waste containers that optimized the amount of post consumer recycled (PCR) resin that was contained in each part as required by state law while maintaining sufficient production throughput and finished product performance.- Developed and executed territory growth strategies thru new accounts acquisition, business development and account retention of low, medium, and high-density polyethylene resins. - Developed semi-annual territory budgets and quarterly product mix production forecasts.

Master Of Business Administration - Mba, Finance, Strategy

Bachelor Of Science, Mechanical Engineering