Michael Cronin Email & Phone Number

Michael partners with national colleges and universities as a trusted advisor to identify and leverage a comprehensive suite of services, technologies and data to ensure colleges and universities remain successful and vibrant with inspired and relevant engagement to advance undergraduate education. Michael possesses broad knowledge and experience in all areas of enrollment management, including recruitment, student success and retention, marketing, market research and the strategic use of financial aid.

Reston, Va

Enhanced the College Board’s position as a leading advocate to connect students to college and career success, in part, through consultative and strategic sales of College Board enrollment management and financial aid programs and services to colleges and universities. • Drove $85 million in enrollment and financial aid program revenues, and consistently exceeded revenue and sales targets.• Developed and implemented, in support of the mission of the College Board, account management strategies and campaigns to implement products, enhance customer satisfaction and ensure customer retention among higher education clients across enrollment and financial aid• Expanded the College Board’s reach, visibility and credibility nationally, and increased the College Board’s audience for its enrollment and financial aid programs and services by identifying and providing exceptional conference offerings that received the highest satisfaction ratings• Uncovered and leveraged new data sources to empirically identify new prospects• Maintained expertise and disseminated strategic information on all College Board products, research, services, advocacy and assessments, and leverage to current market conditions• Maintained a deep understanding of the higher education environment and its changing needs, especially in enrollment management and financial aid • Established nationwide advisory group of PowerFAIDS allies, and, with their input, developed Valid Business Reasons (VBRs) for new opportunity discovery and outreach, and gathered market intel to inform Program leadership• Certified in Strategic/Conceptual Selling, and Strategic/Conceptual Selling Coaching, with a focus on strategy and communication for complex sales, by the Miller Heiman Sales Performance Company

Philadelphia, Pa

Managed process to recruit and enroll high-caliber candidates for the Fox School's MBA & MS programs including the Fox MBA, International MBA, Executive MBA and the Professional MBA programs. • Recruited the largest Executive MBA class in school’s history, resulting in a tuition revenue increase of over $1 million dollars versus previous year. • Recruited MBA and MS candidates nationally and internationally, and represented The Fox School at MBA forums, admissions receptions, alumni events and corporate presentations.• Created, selected, trained and supervised 10 graduate students to serve on the Student Admissions Committee. • Recruited, selected and created the charter for a five-member Executive MBA Admissions Alumni Advisory Board. • Created partnerships with three national companies to establish a relationship that identified and directed high-potential employees into the Fox Executive MBA , guaranteeing 5% of the class.• Ownership for strategic and innovative marketing and advertising with budget accountability.

Philadelphia, Pa

Recruited, evaluated, and matriculated the strongest and most diverse MBA class in Wharton’s history.• Ownership for domestic and international recruiting spanning 20 countries with budget accountability.• Trained and managed 30 direct-report Graduate Assistants annually, who assisted in evaluating and interviewing applicants to the program. • Managed the Volunteer Admissions Committee, a group of over 200 students who organized programs to assist prospective applicants. • Established and maintained relationships with multiple corporate partners world-wide, resulting in the submission and inclusion of targeted individuals into the class. • Managed, organized and had direct responsibility for Winter Welcome, Wharton’s annual yield event for admitted applicants. Increased attendance by 21%.• Led over forty students on a two-week Global Immersion Program through Taipei and Hong Kong.

Promoted and sustained Penn’s mission to enable alumni to avail themselves of Penn’s resources for a lifetime of education and enrichment, while facilitating their reconnection to one another and what made Penn a special learning environment for them. • Communicated and had oversight responsibilities for targeted programs and activities organized with and for the alumni clubs, regional advisory boards, and other geographically defined alumni programs in the assigned territory, stratified by age, geography, interest and affinity group.• Increased number of alumni clubs and activity by 40% in assigned region.• Organized, motivated, trained and provided service to alumni and volunteers.• Strategically communicated university objectives and guidelines for the alumni clubs and regional advisory boards. • Actively communicated pertinent University news and information to the alumni body through print and electronic media, and solicited feedback to the University in matters concerning alumni relations.

Philadelphia, Pa

Coordinated all aspects of daily business for the Dean of Admissions. • Read, evaluated and recommended action for applications for admission to the University.• Prepared statistical reports for the Dean.• Prepared the Dean for speaking engagements, including writing speeches.• Wrote official correspondence and handled confidential phone calls.• Served as liaison for all media inquires to Admissions Office.• Handled extensive travel arrangements and maintained travel schedule and calendar.• Counseled parents and students through admissions process.• Delivered group information sessions to prospective students and parents.

Alexandria, Va

Coordinated all production aspects of a bi-monthly technical journal, acted as the newsletter editor, and played a key role on numerous other Society publications. The Publications Manager was also responsible for monitoring printing industry changes and innovations and advising senior management of changes affecting the production of the society's publications. • Managing the production of the Naval Engineers Journal, which included establishing printing schedules, maintaining files, reviewing submitted manuscripts, copy editing, cropping photographs, proofreading, and preparing layout of each issue. • Editing the ASNET News, which included production cycle management, copy writing and editing, layout design, coordinating with ASNE headquarters' staff regarding the inclusion of pertinent information from all ASNE departments, and the solicitation of material from members to ensure all aspects of naval engineering are well represented within the newsletter's pages. • Maintaining press lists and contacts, and serving as the Society's liaison with the media. Serving also as staff liaison with ASNE Publicity Committee. • Assisting in identifying and soliciting individual and corporate donations into the Society's Corporate Support and Information Technology Fund programs.

Alexandria, Va

Primary duties included managing the production of the Society’s two serial publications, PHALANX, and Military Operations Research, as well as numerous other non-serial publications. This position required me to maintain a SECRET level clearance from the Department of Defense.

Fairfax, Va

Executed lesson plans for full-time teachers. Instructed students at the kindergarten through 12th grade level.