Michael Crooks

Michael Crooks Email and Phone Number

Vice President of Marketing – Health & Wellness, Luxury Fashion, and Travel | Advisory Board Member at Act+Acre @ Solaray
Michael Crooks's Location
New York, New York, United States, United States
About Michael Crooks

Proven brand builder across multiple categories: Health & Wellness, Luxury Fashion, and TravelDraws on a prior background in experimental psychology & biochemistry research conducted at the University of Pennsylvania (trained under Dr. Aaron T. Beck, father of Cognitive Behavior Therapy (CBT), and Dr. Britton Chance, leading biophysicist, founder of biomedical photonics, and National Medal of Science recipient)Leverages an unconventional range of applied tactics from the creative-analytical and digital-physical toolkits to identify untapped opportunity areas and generate growth in volatile markets-----HEALTH & WELLNESS:*Recruited by private equity firms HGGC (led by Steve Young, Hall of Fame NFL quarterback and firm Partner, Chairman, & Co-Founder) and Snapdragon Capital to rebrand Solaray, a 51-year-old heritage company within the supplement health & wellness category regarded as one of the pioneers in the industry*Comprehensive efforts grew Solaray to the #1 Vitamin & Mineral Brand in the Health Food Channel by both sales and units in 2024*FY 2024 sales up +30% vs. LY*Amazon +492% and Ecom +460% (increased AMZ business nearly six-fold)*Product innovation launches consistently selected for industry recognition as best-in-class: Better Nutrition Immunity Award (2021), Expo Nexty Best Supplement Award (2022 & 2023), Whole Foods Natural Choice Award (2023), Taste For Life Women’s Essentials Award (2024)*Live Brighter, Solaray’s inaugural brand campaign shot in 16mm film, was selected as a finalist for the 2022 Berlin Commercial AwardsLUXURY FASHION:*Served on teams that carried out global rebrands for: Gucci, Diane von Furstenberg, and Stuart Weitzman*Created and launched Gucci's US Professional Athlete Development Program in partnership with Head of VIP Relations*Brought the iconic DVF NYC Staircase to life in shoppable Virtual Reality, ahead of its time in 2018 in partnership with the Salesforce Innovation Team*Conceptualized and led Stuart Weitzman's first-ever sneaker collaboration and global launch: became the company's #1 best-seller worldwide and won the 2020 Glossy Award for Best Product LaunchTRAVEL:*Served on team that sold Gilt Groupe's Jetsetter to TripAdvisor*Oversaw channels accounting for 85% of revenue; tactics led to highest grossing sales period in Jetsetter history leading up to company sale-----Relevant citations across press, podcasts, and white papers within "Featured" section

Michael Crooks's Current Company Details
Solaray

Solaray

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Vice President of Marketing – Health & Wellness, Luxury Fashion, and Travel | Advisory Board Member at Act+Acre
Michael Crooks Work Experience Details
  • Solaray
    Vice President, Marketing
    Solaray 2020 - Present
  • Act+Acre, Inc.
    Advisory Board Member
    Act+Acre, Inc. 2018 - Present
    New York, New York, Us
    Byrdie Beauty Award | Refinery29 Best of Beauty | Oprah’s Seal of Approval | Allure Best of BeautyNamed to IAB's “250 Brands to Watch" listLaunched in Sephora 2023
  • Stuart Weitzman
    Head Of Global Brand Marketing & Strategy
    Stuart Weitzman 2019 - 2020
    New York, Ny, Us
  • Sies Marjan
    Vice President, Marketing & Ecommerce
    Sies Marjan 2018 - 2019
    New York, Ny, Us
  • Dvf (Diane Von Furstenberg)
    Senior Director, Relational Marketing
    Dvf (Diane Von Furstenberg) 2017 - 2018
    New York, New York, Us
  • Gucci
    Head Of Customer Insights & Marketing Campaigns
    Gucci 2014 - 2017
    Casellina Di Scandicci, Florence, It
  • Jetsetter, A Member Of The Gilt Groupe
    Manager, Digital Marketing
    Jetsetter, A Member Of The Gilt Groupe 2012 - 2014
    New York, New York, Us
  • Tommy Hilfiger
    Associate Manager, Email Marketing
    Tommy Hilfiger 2011 - 2012
    Amsterdam, North Holland, Nl
  • Lord & Taylor
    Analyst, Crm Marketing
    Lord & Taylor 2008 - 2011
    New York, Ny, Us
  • Lord & Taylor
    Assistant Merchant, Contemporary Dresses
    Lord & Taylor 2008 - 2011
    New York, Ny, Us
  • Sid Mashburn And Ann Mashburn
    Buyer And Assistant Designer, Mens Accessories
    Sid Mashburn And Ann Mashburn 2009 - 2010
  • University Of Pennsylvania
    Research Case Manager, Department Of Psychiatry
    University Of Pennsylvania 2005 - 2008
    Philadelphia, Pa, Us
  • University Of Pennsylvania
    Student Honors Researcher, Department Of Psychology
    University Of Pennsylvania 2004 - 2005
    Philadelphia, Pa, Us
  • University Of Pennsylvania
    Program Director, Department Of Biochemistry And Biophysics Johnson Foundation
    University Of Pennsylvania 2003 - 2004
    Philadelphia, Pa, Us

Michael Crooks Education Details

  • University Of Pennsylvania
    University Of Pennsylvania
    Psychology

Frequently Asked Questions about Michael Crooks

What company does Michael Crooks work for?

Michael Crooks works for Solaray

What is Michael Crooks's role at the current company?

Michael Crooks's current role is Vice President of Marketing – Health & Wellness, Luxury Fashion, and Travel | Advisory Board Member at Act+Acre.

What is Michael Crooks's email address?

Michael Crooks's email address is cr****@****enn.edu

What is Michael Crooks's direct phone number?

Michael Crooks's direct phone number is +191757*****

What schools did Michael Crooks attend?

Michael Crooks attended University Of Pennsylvania.

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