Michael Crooks Email and Phone Number
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Proven brand builder across multiple categories: Health & Wellness, Luxury Fashion, and TravelDraws on a prior background in experimental psychology & biochemistry research conducted at the University of Pennsylvania (trained under Dr. Aaron T. Beck, father of Cognitive Behavior Therapy (CBT), and Dr. Britton Chance, leading biophysicist, founder of biomedical photonics, and National Medal of Science recipient)Leverages an unconventional range of applied tactics from the creative-analytical and digital-physical toolkits to identify untapped opportunity areas and generate growth in volatile markets-----HEALTH & WELLNESS:*Recruited by private equity firms HGGC (led by Steve Young, Hall of Fame NFL quarterback and firm Partner, Chairman, & Co-Founder) and Snapdragon Capital to rebrand Solaray, a 51-year-old heritage company within the supplement health & wellness category regarded as one of the pioneers in the industry*Comprehensive efforts grew Solaray to the #1 Vitamin & Mineral Brand in the Health Food Channel by both sales and units in 2024*FY 2024 sales up +30% vs. LY*Amazon +492% and Ecom +460% (increased AMZ business nearly six-fold)*Product innovation launches consistently selected for industry recognition as best-in-class: Better Nutrition Immunity Award (2021), Expo Nexty Best Supplement Award (2022 & 2023), Whole Foods Natural Choice Award (2023), Taste For Life Women’s Essentials Award (2024)*Live Brighter, Solaray’s inaugural brand campaign shot in 16mm film, was selected as a finalist for the 2022 Berlin Commercial AwardsLUXURY FASHION:*Served on teams that carried out global rebrands for: Gucci, Diane von Furstenberg, and Stuart Weitzman*Created and launched Gucci's US Professional Athlete Development Program in partnership with Head of VIP Relations*Brought the iconic DVF NYC Staircase to life in shoppable Virtual Reality, ahead of its time in 2018 in partnership with the Salesforce Innovation Team*Conceptualized and led Stuart Weitzman's first-ever sneaker collaboration and global launch: became the company's #1 best-seller worldwide and won the 2020 Glossy Award for Best Product LaunchTRAVEL:*Served on team that sold Gilt Groupe's Jetsetter to TripAdvisor*Oversaw channels accounting for 85% of revenue; tactics led to highest grossing sales period in Jetsetter history leading up to company sale-----Relevant citations across press, podcasts, and white papers within "Featured" section
Solaray
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Vice President, MarketingSolaray 2020 - Present -
Advisory Board MemberAct+Acre, Inc. 2018 - PresentNew York, New York, UsByrdie Beauty Award | Refinery29 Best of Beauty | Oprah’s Seal of Approval | Allure Best of BeautyNamed to IAB's “250 Brands to Watch" listLaunched in Sephora 2023 -
Head Of Global Brand Marketing & StrategyStuart Weitzman 2019 - 2020New York, Ny, Us -
Vice President, Marketing & EcommerceSies Marjan 2018 - 2019New York, Ny, Us -
Senior Director, Relational MarketingDvf (Diane Von Furstenberg) 2017 - 2018New York, New York, Us -
Head Of Customer Insights & Marketing CampaignsGucci 2014 - 2017Casellina Di Scandicci, Florence, It -
Manager, Digital MarketingJetsetter, A Member Of The Gilt Groupe 2012 - 2014New York, New York, Us -
Associate Manager, Email MarketingTommy Hilfiger 2011 - 2012Amsterdam, North Holland, Nl -
Analyst, Crm MarketingLord & Taylor 2008 - 2011New York, Ny, Us -
Assistant Merchant, Contemporary DressesLord & Taylor 2008 - 2011New York, Ny, Us -
Buyer And Assistant Designer, Mens AccessoriesSid Mashburn And Ann Mashburn 2009 - 2010 -
Research Case Manager, Department Of PsychiatryUniversity Of Pennsylvania 2005 - 2008Philadelphia, Pa, Us -
Student Honors Researcher, Department Of PsychologyUniversity Of Pennsylvania 2004 - 2005Philadelphia, Pa, Us -
Program Director, Department Of Biochemistry And Biophysics Johnson FoundationUniversity Of Pennsylvania 2003 - 2004Philadelphia, Pa, Us
Michael Crooks Education Details
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University Of PennsylvaniaPsychology
Frequently Asked Questions about Michael Crooks
What company does Michael Crooks work for?
Michael Crooks works for Solaray
What is Michael Crooks's role at the current company?
Michael Crooks's current role is Vice President of Marketing – Health & Wellness, Luxury Fashion, and Travel | Advisory Board Member at Act+Acre.
What is Michael Crooks's email address?
Michael Crooks's email address is cr****@****enn.edu
What is Michael Crooks's direct phone number?
Michael Crooks's direct phone number is +191757*****
What schools did Michael Crooks attend?
Michael Crooks attended University Of Pennsylvania.
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