Michael Croy Email & Phone Number

Minneapolis, Mn, Us

Manages sales and merchandising to Amazon, Barnes & Noble Inc., B&N College and barnesandnoble.com, American Wholesale Book Company (AWBC) and Diamond Comic Distributors for 125 client publishers. Focus on small press literature, books in translation, poetry, children's books, graphic novels and non-fiction titles. eBook marketing and merchandising for Apple, Amazon, Nook, Overdrive, Kobo, Scribd, HooplaGoogle play ebook marketing and merchandising for client publishers. Works closely with U.S. and European based publishers to maximize sales, drive discovery and create long term growth of backlist

Boutique literary agency that supports, advises and represents authors on the best path to publication and partnerships across print, audio and digital publishing programs.

Boulder, Co, Us

Managed all revenue generation and distribution strategies including partnerships, strategic alliances and new business development. Quickly diversified client list from pure comic and graphic novel publishers to a client list that included university presses, educational publishers, children's book publishers and publishers of pure prose texts. Results included a 13% increase in diverse revenue impact to bottom line. Organized in-house sales and account management team to reflect channel and brand management teams enabling focused support across newly diversified client list.

New York, New York, Us

Actively directed sales team of 15 field, national account, telemarketing and telesales account managers who service independent, retail chain, wholesale, jobber and educational accounts averaging +$60 million gross annually

New York, Ny, Us

Conducted the effective positioning merchandising and sales of diverse product line that included books, stationary, action figures, role playing games, video game strategy guides2006 sales increase of 4% in net dollars while managing a 2% reduction in returns 2005 sales of $15 million into Musicland and Hastings chain locations

New York, Ny, Us

Annually presented over 1,400 Random House adult hardcover, trade mass market and audio titles into national and regional multi-media chain stores Hastings Entertainment, Musicland Group and Independently owned bookstores Penetrated key title promotions into non-book multi-media outlets partnering with Musicland and the Suncoast Motion Pictures video team.

Created and executed national and regional marketing and merchandising programs designed to maximize sell through at Barnes & Noble, Musicland and Crown Bookstores Developed key relationships with chain store regional managers and buyers to increase market share of BDD publications

Responsible for the sale and merchandising of all BDD product lines adult and children's to 28 independent bookstores in 3 state areaProduced year on year growth of 5% on a gross of $3 million dollars

National Account Sales AssistantManaged the administration and sales coordination of Barnes & Noble and Musicland Group accounts which registered $60 Million in annual sales