Michael Curro Email & Phone Number

An enterprise Digital Executive at the intersection of business and technology, I have created enterprise-wide digital visions, strategies, and experiences, and led talented teams that have successfully driven customer and margin growth in dynamic, fast-moving environments.Broad experience running eCommerce, Marketing, and Digital organizations, along with technical expertise and extensive P&L leadership of multiple multimillion dollar businesses, has enabled me to effectively lead highly skilled, diverse teams of marketers, developers, analysts, data scientists, and creative/designers focused on innovation and end-results.My intrinsic value is partnering with executive teams to demystify technology and drive digital vision across the organization, and develop multiple levers of growth across technology, marketing, CRM, data and analytics to transform businesses and customer experiences. With an understanding of both Agile and Six Sigma, I have also transformed marketing and operational processes through reengineering to do things faster and smarter.Having created multiple profitable new businesses from startup through several iterations of maturity, I have built sustainable revenue streams while growing profitability/margins, capitalizing on existing resources without large investment.Launching the careers of new leaders is not just a specialty, but a genuine pleasure and motivation for me. I’ve developed numerous leaders who have gone on to lead other businesses in a wide variety of companies and industries.CORE COMPETENCIESBUSINESS LEADERSHIPP&L Oversight | Top & Bottom-Line Growth | Business Development | Pricing Strategies | Operations Management | Supply Chain | LogisticsDIGITAL MARKETING LEADERSHIPChannel Strategy | Omnichannel | Product Management | Customer Data Strategy | Data Science & Analytics | Digital Advertising | Creative & Design | Social Media | Social Listening & AnalyticsCRM & TECHNOLOGY LEADERSHIPCRM Technology | Digital Platforms | Web/Mobile Development | SaaS | Agile Transformation | Salesforce, Adobe, Google, Simon Data | Digital Process Reengineering | AI | Machine Learning | CDP

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  Senior Vice-President, Global Ecommerce, Digital Product And Crm

  Wyndham Destinations

  Jun 2021 - Present

  In this role, I was tapped to develop and lead the enterprise-wide digital vision and strategy, transformation, and a large digital organization that executes across marketing, customer data strategy, and revenue generation for all Travel + Leisure brands. Driving digital transformation and innovation across the entire T+L footprint, we: • Leveraged innovative technology and built first of its kind use of Salesforce for vacation ownership• Created digital infrastructure, modernized processes, and set a foundation for growth• Successfully repositioned demographics to a younger customer through digital channels• Delivered a massive increase in total addressable market• Built algorithms and applications to establish data-driven personalization that has significantly improved engagement, usability and conversion across website experiencesTeams include: Digital Marketing, CRM, Social Media, Digital Advertising, Product Management, Creative/Design, Customer Care Technology, Sales Technology, Analytics and Email Operations. My team manages critical technology solutions and marketing activation globally for large and small brands within the company’s portfolio. Technical teams are working within SalesForce, Adobe, Google and Simon Data technologies. SalesForce in particular is our largest MarTech footprint with usage within ServiceCloud, SalesCloud, and MarketingCloud.Advertising under management includes an eight-figure media spend leveraging all platforms such as Google, Facebook, Criteo, TradeDesk, Pinterest, Instagram, TikTok and more. The team has built an emphasis on cultivating and using First-Party Data within all our marketing programs. The CRM team partners across the company and with third-parties to manage and enhance that data. These strategies have enabled the Travel + Leisure brands to excel despite limitations brought on by platform/OS changes.