Michael Custodio Email & Phone Number

North Tustin, California, United States

MARKETING CONSULTANT AND CONTENT CREATOR- Develop and execute earned media programs across consumer, influencer, lifestyle, mainstream, youth culture, street culture, automotive, business trade and tech verticals- Pitch, coordinate and facilitate media opportunities for various clients- Maintain strong relationships with media contacts across various verticals - Recent earned media placements include: The Wall Street Journal, David Muir’s Made in the USA segment nighttime segment, O, The Oprah Magazine, Food & Wine, Bustle, Best Products, Sunset Magazine, Gizmodo, Gear Junkie, Outside Magazine, Gear Patrol, FORBES, CNET and moreCONTENT- Media contributed work includes: X-Games, ESPN, Red Bull, Complex, Berrics, MTV, MTV’s Ridiculousness, BET, Thrasher, Street League and more- Published content includes: Drake, Lil Wayne, Kanye West, A$AP Rocky, Steph Curry, Klay Thompson, Future, The Game, Roy Woods, PartyNextDoor, Reggie Bush, Ryan Sheckler, Bino Rideaux, Phabo and more- Produce meaningful video content that drives ROI for consumer facing and B2B clients

San Clemente, California, United States

- Co-Founder of Sandlot Times Skateboards alongside world renowned Professional Skateboarder, Entrepreneur and Philanthropist, Ryan Sheckler - Curated and distributed all forms of marketing communications for Sandlot Times - Managed Sandlot Times' Social Media Accounts - Developed and executed a Marketing/PR strategy to maximize Sandlot Times’ presence in the endemic space- Ideated and managed the creative production process of skateboards and apparel from concepts, manufacturing, to final go to market offerings- Managed a network sales reps, creatives and manufacturers - Team manager for 10 sponsored athletes- Secured collaborations with Fuerza Regida, Avril Lavigne, ETHIKA, JAXXON and Tech Deck (Spin Master Ltd.)

Irvine, California, United States

- Client contact and PR account manager for: Igloo Coolers, Wheel Pros, Moshi, etnies, The Sheckler Foundation, Rastaclat, ID Supply Co., UNIPOWER and more - PR Manager that launched the Igloo RECOOL; the world’s first compostable cooler - Secured over 1 billion earned media impressions for the Igloo RECOOL PR campaign PR highlights include media placements in The Wall Street Journal, David Muir’s Made in the USA segment nighttime segment, O, The Oprah Magazine, Food & Wine, Bustle, Best Products, Sunset Magazine, Gizmodo, Gear Junkie, Outside Magazine, Gear Patrol, FORBES, CNET and more- Proven track record of developing and executing earned media programs for global consumer facing brands- Managed a team of Account Coordinators to execute defined KPIs for various PR clients- Pitched, coordinated and facilitated executive media interview opportunities on a weekly basis- Established and maintained strong relationships with media contacts- Wrote, proofed and distributed news releases, pitches, one sheets, case studies and award submissions - Facilitated 150+ media appointments across trade shows, media desk-sides and activations annually

United States

- Managed client accounts by providing the scope of the work and staying within the approved budget each month- Provided client service administration; drafted meeting agendas, attended meetings and compiled action items, handled the scheduling of meetings, logistics and provided billing support - Managed an Account Coordinator- Developed comprehensive PR plans, news releases and media pitches - Managed execution of client PR campaign plans - Proactive media outreach to secure digital and print placements monthly- Pitched, coordinated and facilitated executive media interview opportunities on a monthly basis- Established and maintained strong relationships with media contacts across consumer, influencer, lifestyle, mainstream, tech and street culture based markets- Identified and seeded products to key tastemakers and influencers across specific vertical markets - Wrote and distributed news releases, pitches, award nominations and other PR Materials on behalf of clients- Facilitated 100+ media appointments across trade shows, media desk-sides and activations annually- Updated social media sites on behalf of clients - Created reports summarizing media coverage, outreach and events - Established and maintained strong relationships with clients - Monitored PR success through monthly coverage reports - Provided client service administration support

Irvine

Rancho Santa Margarita

- Managed client accounts by providing the scope of the work and staying within the approved budget each month- Managed an Account Coordinator- Provided client service administration; drafted meeting agendas, attended meetings and compiled action items, handled the scheduling of meetings, logistics and provided billing support - Developed comprehensive PR plans, news releases and pitches - Managed execution of client PR campaign plans - Proactive media outreach to secure digital and print placements monthly- Pitched, coordinated and facilitated executive media interview opportunities on a monthly basis- Established and maintained strong relationships with media contacts across consumer, influencer, lifestyle, mainstream, tech and street culture based markets- Identified and seeded products to key tastemakers and influencers across specific vertical markets - Wrote and distributed news releases, pitches, award nominations and other PR Materials on behalf of clients- Facilitated 75+ media appointments across trade shows, media desk-sides and activations annually- Updated social media sites on behalf of clients - Created reports summarizing media coverage, outreach and events - Established and maintained strong relationships with clients - Monitored PR success through monthly coverage reports - Provided client service administration support

Rancho Santa Margarita, Ca

- Ability to lead and assist media relations programs for Action Sports brands and Material Handling clients- Identify, plan, design, and execute media relations programs to build brand awareness and maintain a strong media presence - Create short term and long term strategies for Public Relations campaigns to strategically align with marketing and sales efforts - Facilitate interview opportunities - Planned and executed monthly promotional send outs to media, influencers and bloggers for testing and product reviews- Photograph or create digital assets for select Public Relations campaigns - Assist in crisis communication workshops as a videographer

- Proof news releases, plans and pitches- Write and distribute news releases and pitches- Assist on media events, trade show campaigns and press tours- Update SNS sites on behalf of clients - Create reports summarizing media coverage, outreach and events- Establish and maintain strong relationships with clients and media contacts- Monitor PR through creating coverage reports