- To manage all brands within the portfolio- To draw up marketing plans- To monitor each brand- To propose corrective action- To manage stock requirements for the brands

Responsible for leading and executing the company’s marketing needs, including social media, website maintenance, and content generation. Some responsibilities include:- Planning, communicating and coordinating marketing plans- Building and maintaining new marketing initiatives- Managing social media campaigns, maintaining all relevant accounts, and ensuring the audience is kept engaged- Competitor analysis and benchmarking- Managing and… Show more Responsible for leading and executing the company’s marketing needs, including social media, website maintenance, and content generation. Some responsibilities include:- Planning, communicating and coordinating marketing plans- Building and maintaining new marketing initiatives- Managing social media campaigns, maintaining all relevant accounts, and ensuring the audience is kept engaged- Competitor analysis and benchmarking- Managing and monitoring the marketing budgets- Managing brand content and promotions.- Executing paid social media activities, social ads, and fan acquisition efforts together with the marketing team- Developing branding initiatives- Planning and executing live marketing functions- Creating email marketing templates, managing the respective campaigns and subscribers’ lists- Identifing digital marketing trends and insights, measuring and analysing key metrics, providing monthly reports to establish the efficacy of initiatives taken, and utilizing data for planning future changes- Collaborating with business and marketing stakeholders to drive the digital agenda forward, helping develop digital marketing competencies within the team.- Developing a deep understanding of the clients, offerings, competitors, and industries to execute the marketing strategy and drive business growth Show less

Leading and manage the production and implementation of digital projects across all Arkadia retail estate; including taking leadership of loyalty scheme with a final objective of transforming the current transactional scheme into a scheme that provides Arkadia with a competitive advantage by delivering engagement, experience and emotion to customers across all Arkadia's retail estate.

Some of my duties include:Local Media Monitoring; preparing press releases in English and Maltese; writing speeches for the Minister of Tourism, MTA CEO, MTA Executive Chairman, MTA Directors; replying to journalist enquiries as well as informing them about pertinent information; organising press conferences and press calls, designing promotional material, handling departmental tenders, designing adverts, setting up photo shoots, creating promotional videos; handling local marketing… Show more Some of my duties include:Local Media Monitoring; preparing press releases in English and Maltese; writing speeches for the Minister of Tourism, MTA CEO, MTA Executive Chairman, MTA Directors; replying to journalist enquiries as well as informing them about pertinent information; organising press conferences and press calls, designing promotional material, handling departmental tenders, designing adverts, setting up photo shoots, creating promotional videos; handling local marketing campaigns; budgeting the department's spending; organise the Malta International Fireworks Festival; aid in the organisation of Isle of MTV; organising SummerDaze Festival; taking care of the Malta International Fireworks Festival Facebook and Instagram pages; taking care of the Malta Tourism Authority Facebook and Instagram pages; taking care of the MTA’s corporate website www.mta.com.mt Show less

- Prepare Press Releases on behalf of the MTA- Draft speeches - Take care of photographic and videography needs for events- Provide briefs for photographic assignments so as to update the MTA's photo library- Provide various options (pictures and slogans) to be used in marketing campaigns locally and abroad- Handle the promotional items tender and the printing tender- Create videos, together with producers, to be used at International fairs as well as promotion… Show more - Prepare Press Releases on behalf of the MTA- Draft speeches - Take care of photographic and videography needs for events- Provide briefs for photographic assignments so as to update the MTA's photo library- Provide various options (pictures and slogans) to be used in marketing campaigns locally and abroad- Handle the promotional items tender and the printing tender- Create videos, together with producers, to be used at International fairs as well as promotion overseas- Choose what marketing/advertising campaigns to run, when to run them and at what frequency Show less

Contacted Sports Associations in Malta and in Europe; organised tour guides for fam trips and for sports groups;

Carried out research on destinations; organised and filed invoices and correspondence; contacted hotels and establishments