Michael D'Elia Email & Phone Number

Santa Monica, Ca

Asheville, Nc

SEO/SEM

Canoga Park, Ca

Directed divisional operations and policy/procedure creation for online retail seller of motorcycle accessories, apparel, and helmets. Implemented and administered eCommerce websites, blogs, email newsletters, PCC advertising campaigns, and social media presence to maximize ROI. Drove SEO/SEM, shopping comparison feeds, and backlink building strategies. Hired, developed, and led teams of client service and product personnel. Researched new products and negotiated with vendors. Designed physical marketing and promotional collateral. Prepared and analyzed sales, marketing, and web traffic reports.• Tripled sales from 2006 to 2007 and doubled sales from 2007 to 2008.• Built website traffic from zero to 50,000 visitors per month, twice the rate of similar competitors.• Developed wholesale division from ground up to over 15 sales representatives, 100 house accounts, and network of 1,000 dealers, producing 20% of company’s sales with 5% of product line.• Expanded online presence to Amazon, eBay, Buy.com, eCrater, and Sears.com.

Omaha, Ne And Asheville, Nc

Managed all aspects of business preparing, deploying, and maintaining eCommerce and informational sites for small business, government agency, and nonprofit organization clients. Delivered web/graphic design and online advertising services, including PPC campaigns. Optimized keywords for search engines. Designed logos and print materials for brand consistency.• Grew business from scratch and maintained 100% client retention.• Achieved ideal conversion and ROI results for internet advertising efforts.