Michael D. Fine Email & Phone Number

Los Angles/Central Coast

Sun Valley, California, United States

San Fernando Valley

- Manage key execution, distribution, and display direction of entire CBA portfolio across all market segments for Anheuser Busch Sales of Sylmar. - Provide clear communication with wholesaler personnel on weekly chain activity. - Monitor inventory levels and build reports to identify distribution gaps for all CBA products.- Conduct monthly and trimester recap meetings to collaborate on progress toward wholesaler goals. - Plan, implement, and track wholesaler rep incentives.- Manage Kona sampling and execute promotional events during key selling holidays.

Manhattan, Kansas

Promoted and relocated to provide oversight, strategy, and leadership of local sales and distribution efforts in Northeast Kansas.• Managed key pricing, sales, marketing and operational actions in a diverse territory to grow volume and market share, working closely with five independently-owned wholesalers and over 1,100 retail accounts, selling 2.65 million cases annually.• Performed regular market visits to coach and motivate wholesaler sales teams, implement pricing plans, assess competitive activity and conduct annual wholesaler assessments to ensure compliance with Equity Agreement expectations.• Provided direction and leadership to four Kansas District Managers across multiple disciplines including relationship management, time management, data analysis, strategic planning, and organization. • Partnered with wholesaler sales teams to ensure superior execution at retail; managed the execution of national and local sales and marketing plans, analyze sales data, and uncover opportunities; led sales teams to achieve overall 2017 sales execution targets.• Built relationships with key on- and off-premise retail accounts to maximize sales and volume potential.

Greater Los Angeles Area

Promoted twice to manage a sales route consisting of 35 high volume package liquor accounts in Sun Valley market.• Maximized sales of the entire ABI product portfolio to increase distribution, shelf space and displays; secured price points; managed account-level objectives, coordinated deliveries, executed trade calls, rotated stock, and merchandised accounts.• Built relationships with retail accounts to drive sales growth through incremental placements, selling-in new product introductions, competitive conversions, promotional activity, effective pricing and merchandising strategy.• Maintained an up-to-date knowledge of competitive positioning and market trends, and aggressively focused on gaining share. • As Pro-Sell Rep., managed sales to 250+ lower-volume, on- and off-premise broad market accounts on-site and over the phone; increased distribution, shelf space, and displays; secured price points; increased draught taps; merchandised accounts.

Greater Los Angeles Area

• Managed sales to 250+ lower-volume, on- and off-premise broad market accounts on-site and over the phone; increased distribution, shelf space, and displays; secured price points; increased draught taps; merchandised accounts.

Greater Los Angeles Area

Recruited to support the delivery and stocking of ABI products for company-owned wholesaler in Sylmar, California. • Performed various tasks including selling-in and building impactful displays, installing paper and permanent point-of-sale, rotating stock, replenishing shelves, reporting out-of-stocks, and stocking coolers at accounts in the San Fernando Valley.• Won multiple display incentives and consistently recognized by peers and sales teams.

Simi Valley, California

Hired and promoted several times in part-time and full-time positions while attending high school and college for a value-oriented retailer which offers quality food and staples, saving household and business customers time and money.• Oversaw and led the overnight crew team of three in delivering, stocking, and organizing each shipment, three days weekly • Served as Key Carrier; assisted with daily store closing including balancing registers and generating end-of-day sales reports.