Chief Financial Officer
Multi Cultural Advertising Agencies
McDonald Marketing – Dallas, Texas 2005 – 2008Provided strategic business consulting for this start up advertising agency. Advised on fee structures, set up accounting system, and assisted with tax planning. The Cartel Group - San Antonio, Texas 2003 – 2005Responsible for the planning, direction, and control of all financial aspects for a privately held $92 million Hispanic advertising agency. Produced combined financial statements for the group and provided broad based accounting services for internal customers, clients and partners. Client base included government US Army, retail JC Penney, fast food Church’s, and other national accounts. Work product was in English and Spanish. • Increased earnings ratio by .1% during a year in which revenues decreased by 17%.• Streamlined back office functions reducing staff and compensation expense.• Closed all internal monthly financial statements in 5 business days.• Prepared financial budget to assist in identifying areas for improvements.• Negotiated fee arrangements with key clients.Ornelas & Associates - Dallas, Texas 2000 – 2002Provided hands-on leadership for all financial and accounting activities for a privately owned $42 million full service Latino advertising agency. Negotiated contract renewals for fee compensation with Anheuser-Busch and Nissan. Prepared and maintained financial reporting, budgeting, and provided guidance for tax return preparation, and employee benefits. Work product was in Spanish and included television, radio, print, and outdoor advertising for local and national clients. • Cleaned up financial records insuring all subsidiary ledgers and balance sheet accounts agreed with the general ledger.• Reconciled inter-company accounts that resulted in substantial dividend to shareholders.• Stabilized accounting staff.• Prepared operating budget and actively managed financial operations resulting in year to date revenue and earnings exceeding budget and prior years.