Michael Stannard Email and Phone Number
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Multi-faceted marketing agency leader with a history of increasing revenue through new business development, account growth and retention. Expertise in consultative selling, identifying client goals & objectives and developing & implementing award-winning marketing strategies that provide exceptional, measurable results. Successful record of accomplishment in proposal & RFP response writing and presentation development & delivery to secure agency business from prospects and current clients ranging from start-ups to Global 500’s. Skillful, comprehensive management of client accounts, resulting in increasing client year-over-year agency billings, while establishing and nurturing long-term (ten plus year) relationships. ► Directed the organization’s evolution from start-up to over $10,000,000+ in annual revenue.► Spearheaded the agency’s transition from a direct mail company to an integrated, direct response marketing agency, combining the power of traditional (offline) and digital marketing to deliver groundbreaking results. ► Responsible for organizational management, new business development & account growth, internal & client-facing marketing solutions & strategies development, and overall business effectiveness. Grew numerous clients annual spend by over 500% through effective cross-sell/up-sell tactics.► Improved business efficiencies through implementation of best practice processes, training, technology updates, hiring practices and more.► Responsible for all aspects of client account management: planning & account review meetings, strategic development, budgeting, billing ► Replaced lost revenue after large economic downturns – increased revenues by more than 100%. ► Reviewed and interpreted internal and marketplace research to inform and implement marketing plans, from creative development to tactical execution, to meet client business goals.✉ michael.d.stannard@gmail.com☎ Phone: 949.933.7096
Ideation Marketing Group
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PresidentIdeation Marketing Group Aug 2016 - PresentFull-service, marketing team focused on helping businesses establish, grow and optimize their marketing efforts.Key Areas:► Integrated Direct Response Marketing ► Online & Offline Initiatives► Prospect Identification & Targeting► Sales and Marketing Integration Strategies► B2B Lead Generation Sample Results:► 13% response lead gen rate for a $250,000+ software product► $83 generated per every $1 invested in a national co-op campaign► 74% increase in key partner sales► 32% brand interaction at a trade show► 10% sales conversion from competitor’s product Industries of Expertise:► Technology, Consumer Packaged Goods, Financial, Consumer Electronics, Non-Profit, Education, Travel & Leisure/Hospitality, Public Utility/Regulated, Real Estate Investment -
Coo & Chief StrategistSpecialized Marketing Services Inc. Apr 1990 - Aug 2016► Directed the organization’s evolution from start-up to over $10,000,000+ in annual revenue.► Spearheaded the agency’s transition from a direct mail company to an integrated, direct response marketing agency, combining the power of traditional (offline) and digital marketing to deliver groundbreaking results. ► Responsible for organizational management, new business development & account growth, internal & client-facing marketing solutions & strategies development, and overall business effectiveness. Grew numerous clients annual spend by over 500% through effective cross-sell/up-sell tactics.► Improved business efficiency through implementation of best practice processes, training, technology updates, hiring practices and more.► Responsible for all aspects of client account management: planning & account review meetings, strategic development, budgeting, billing ► Replaced lost revenue after large economic downturns – increased revenues by more than 100%. ► Reviewed and interpreted internal and marketplace research to inform and implement marketing plans, from creative development to tactical execution, to meet client business goals.
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Chief Operating OfficerThe Victorian Inn, Telluride Jan 2014 - Jul 2016► Strategized and led the turnaround of a 39-year old, 33-room hotel located in the ski resort town of Telluride, CO – resulting in increased revenues (up 15%), profitability (up 20%) and occupancy (up 15%).► Improved overall guest experience and increased positive guest reviews by 25%.► Developed, implemented funded a two-year, $400,000+ refurbishment without taking on any debt and improved Expedia Star Rating of 3.5 from 2.5.► Implemented property management system leading to 100% reduction in booking fees and increased productivity.► Launched new website with dynamic content, online booking integration and online marketing initiatives.► Integrated onsite reservation system with online travel agent systems to reduce overbooking issues and streamline payments. Increased speed of payments from Online Travel Agents by 30%.
Michael Stannard Skills
Michael Stannard Education Details
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California State University, FullertonBusiness Administration-Marketing -
Don Bosco Technical InstituteManufacturing -
Marymount California University -
Marymount California University
Frequently Asked Questions about Michael Stannard
What company does Michael Stannard work for?
Michael Stannard works for Ideation Marketing Group
What is Michael Stannard's role at the current company?
Michael Stannard's current role is President at Ideation Marketing Group — Results-driven, marketing that retains customers, identifies & engages qualified prospects and grows your business..
What is Michael Stannard's email address?
Michael Stannard's email address is ms****@****sms.com
What is Michael Stannard's direct phone number?
Michael Stannard's direct phone number is +171495*****
What schools did Michael Stannard attend?
Michael Stannard attended California State University, Fullerton, Don Bosco Technical Institute, Marymount California University, Marymount California University.
What skills is Michael Stannard known for?
Michael Stannard has skills like Lead Generation, Direct Marketing, Integrated Marketing, Customer Acquisition, Database Marketing, Direct Mail, Mobile Marketing, Digital Marketing, Interactive Marketing, Online Advertising, Multi Channel Marketing, Social Media Marketing.
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