Multi-faceted marketing agency leader with a history of increasing revenue through new business development, account growth and retention. Expertise in consultative selling, identifying client goals & objectives and developing & implementing award-winning marketing strategies that provide exceptional, measurable results. Successful record of accomplishment in proposal & RFP response writing and presentation development & delivery to secure agency business from prospects and current clients ranging from start-ups to Global 500’s. Skillful, comprehensive management of client accounts, resulting in increasing client year-over-year agency billings, while establishing and nurturing long-term (ten plus year) relationships. ► Directed the organization’s evolution from start-up to over $10,000,000+ in annual revenue.► Spearheaded the agency’s transition from a direct mail company to an integrated, direct response marketing agency, combining the power of traditional (offline) and digital marketing to deliver groundbreaking results. ► Responsible for organizational management, new business development & account growth, internal & client-facing marketing solutions & strategies development, and overall business effectiveness. Grew numerous clients annual spend by over 500% through effective cross-sell/up-sell tactics.► Improved business efficiencies through implementation of best practice processes, training, technology updates, hiring practices and more.► Responsible for all aspects of client account management: planning & account review meetings, strategic development, budgeting, billing ► Replaced lost revenue after large economic downturns – increased revenues by more than 100%. ► Reviewed and interpreted internal and marketplace research to inform and implement marketing plans, from creative development to tactical execution, to meet client business goals.✉ michael.d.stannard@gmail.com☎ Phone: 949.933.7096
Listed skills include Lead Generation, Direct Marketing, Integrated Marketing, Customer Acquisition, and 34 others.
