Michael Walton Email & Phone Number

Toronto, Ontario, CA

Montreal, QC, CA

Responsibilities* Implement marketing campaigns by leveraging market insight, data, and strategic planning processes to determine which segment, geographies, and positionings offer the most significant opportunity to focus resources*Develop and deliver lead-generation activities and nurture programs that result in measurable improvements for top-line.

Calgary, Alberta, CA

Responsibilities* Manage all digital aspects of the group's websites and growth* Generate leads for clinic acquisitions and grow market awareness of group entities* Grow online sales of the main e-commerce site (fyidoctors.com)* Help grow organic traffic by improving search rankings* Help with rebranding efforts and PR initiativesAccomplishments* Launched.

Montreal, Quebec, CA

Accomplishments:* Automated the onboarding process to start campaigns faster and to create a stronger relationship with new clients * Introduced a new methodology (ABX) used to constantly spark innovation within accounts and to prioritize suggested strategies using ICE (Impact - Confidence - Ease) * Created a process and automation to ensure all accounts.

New York, NY, US

• Accomplishments:
• Secured partnership with complementary businesses
• Grew sales and renewal rates by 35%
• Created a platform that makes managing ad accounts 30% more efficientResponsibilities:
• Manage a team of marketing specialists
• Create marketing strategies and proposals for potential clients

AU

• Accomplishments:
• Increased revenue by over 50% on new verticals
• Discovered new methods in increasing revenueResponsibilities:
• Manage and optimize online ad campaigns
• Sell online ad inventory to potential buyers
• Report statistics on campaign to advertisers and management

Montreal, Quebec, CA

• Accomplishments:
• Implemented the advertising platform to allow ads to display
• Sold to major advertisers including Redbull and Sony
• Reduced unsold inventory to 20% from 80% in 3 monthsResponsibilities:
• Sell advertisements and editorial packages
• Manage and implement all campaigns on wrgmag.com

Los Angeles, California, US

• Accomplishments:
• Introduced new ways to fill unsold inventory
• Grew the social media following by 10%
• Personally sold to an external advertiser: Budweiser
• Increased revenue by introducing rich media ads to the sales teamResponsibilities:
• Approve or reject proposed campaigns to be displayed on playboy.com

• Accomplishments:
• Introduced HTM5 ads to mobile advertising within the company
• Created two of the best ads to ever sell on managed websites
• Created a new process of testing online ads to improve resultsResponsibilities:
• Monitor ads online on some of the world’s most visited websites
• Organize advertising budgets of two million dollars a month