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A highly professional and experienced marketing leader with over 15 years of experience generating growth for businesses online. Strong abilities that combine strengths in marketing with sales to help brands reach goals by using tested systems and creative strategies. Recognized for strengths around pushing sales teams to achieve targets with the use of automation and account-based marketing, and using multi-channel marketing approaches for both performance and awareness. A successful motivator who brings a good attitude to rally teams ahead.Drawn to the most challenging and competitive landscapes the web has to offer. Adult ✔️, Online Gambling ✔️, Healthcare ✔️, Web3 ✔️
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Head Of GrowthRumble Jan 2023 - PresentToronto, Ontario, Ca -
Head Of GrowthRarecircles Feb 2022 - Jan 2023Montreal, Qc, CaResponsibilities* Implement marketing campaigns by leveraging market insight, data, and strategic planning processes to determine which segment, geographies, and positionings offer the most significant opportunity to focus resources*Develop and deliver lead-generation activities and nurture programs that result in measurable improvements for top-line growth* Create and manage marketing budgets and adjust them based on market conditions* Grow awareness around Web3, NFTs and position RareCircles as an authoritative figure in the space* Help sales with automation and CRM adoptionAccomplishments* Built integrated marketing programs leveraging inbound, ABM, and content marketing resulting in 7-9% growth MOM on MQL/SQL conversion rates* Scaled/automated demand generation efforts through MarTech* Launched and produced a successful Podcast with reputable guests from idea to execution* Grew organic traffic by 22.7% and increased Domain Authority by 400% in less than 6 months* Implemented the CRM system (Hubspot) -
Director Of Digital Strategy And EcommerceFyidoctors Apr 2021 - Mar 2022Calgary, Alberta, CaResponsibilities* Manage all digital aspects of the group's websites and growth* Generate leads for clinic acquisitions and grow market awareness of group entities* Grow online sales of the main e-commerce site (fyidoctors.com)* Help grow organic traffic by improving search rankings* Help with rebranding efforts and PR initiativesAccomplishments* Launched 3 new sites within the organization* Lead an innovation project (Virtual shopper)* Managed the entire RFP process of a multi-year agency partnership -
Director Of GrowthBloom Jan 2017 - May 2021Montreal, Quebec, CaAccomplishments:* Automated the onboarding process to start campaigns faster and to create a stronger relationship with new clients * Introduced a new methodology (ABX) used to constantly spark innovation within accounts and to prioritize suggested strategies using ICE (Impact - Confidence - Ease) * Created a process and automation to ensure all accounts no matter the size get the perfect support and action (called “90-Days of Awesome) through our own software * Introduced new product and services to increase billables per account * Speaker at numerous events (Facebook and Google) * Grew lead generation by 50% through new strategies and automationResponsibilities* Create and track all KPIs for managed teams * Created and managed the strategy department * Created and managed the operations tech team * Created and manage the Marketing team * Manage all inbound initiatives (internal or external) * Increase agency revenue -
Director Of MarketingMediahub Worldwide Aug 2015 - Dec 2016New York, Ny, UsAccomplishments:• Secured partnership with complementary businesses• Grew sales and renewal rates by 35%• Created a platform that makes managing ad accounts 30% more efficientResponsibilities:• Manage a team of marketing specialists• Create marketing strategies and proposals for potential clients • Oversee all internal marketing initiatives (email, social, print, and online ads)• Plan and manage a SaaS product• Seek new business opportunities and grow sales -
Digital Marketing SpecialistIts Management Oct 2013 - Mar 2015AuAccomplishments:• Increased revenue by over 50% on new verticals • Discovered new methods in increasing revenueResponsibilities:• Manage and optimize online ad campaigns• Sell online ad inventory to potential buyers• Report statistics on campaign to advertisers and management -
Ads ManagerWhat'S Really Good Magazine Feb 2013 - Jan 2015Montreal, Quebec, CaAccomplishments:• Implemented the advertising platform to allow ads to display• Sold to major advertisers including Redbull and Sony• Reduced unsold inventory to 20% from 80% in 3 monthsResponsibilities:• Sell advertisements and editorial packages• Manage and implement all campaigns on wrgmag.com• Report statistics on campaigns to advertisers and management -
Ads ManagerPlby Group, Inc. Oct 2012 - Aug 2013Los Angeles, California, UsAccomplishments:• Introduced new ways to fill unsold inventory • Grew the social media following by 10%• Personally sold to an external advertiser: Budweiser• Increased revenue by introducing rich media ads to the sales teamResponsibilities:• Approve or reject proposed campaigns to be displayed on playboy.com• Set up all advertising campaigns for the website• Manage all campaigns to ensure advertiser satisfaction and results• Recommend changes to ads to improve customer engagement• Report campaign statistics to advertisers and management -
Web AnalystManwin Canada Jan 2009 - Oct 2012Accomplishments:• Introduced HTM5 ads to mobile advertising within the company• Created two of the best ads to ever sell on managed websites• Created a new process of testing online ads to improve resultsResponsibilities:• Monitor ads online on some of the world’s most visited websites• Organize advertising budgets of two million dollars a month• Optimize ads to insure the highest ROI• Create reports and recommendations for advertised products
Michael Walton Skills
Michael Walton Education Details
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Concordia UniversityMarketing
Frequently Asked Questions about Michael Walton
What company does Michael Walton work for?
Michael Walton works for Rumble
What is Michael Walton's role at the current company?
Michael Walton's current role is Marketing Executive | Growth Expert.
What is Michael Walton's email address?
Michael Walton's email address is mi****@****rgy.com
What is Michael Walton's direct phone number?
Michael Walton's direct phone number is +151458*****
What schools did Michael Walton attend?
Michael Walton attended Concordia University.
What are some of Michael Walton's interests?
Michael Walton has interest in Skiing, Cooking, Rock Climbing, Surfing, Travel.
What skills is Michael Walton known for?
Michael Walton has skills like Web Analytics, Ppc, Website Monetization, Sem, Google Analytics, Monetization, Online Advertising, Affiliate Marketing, Google Adwords, Landing Page Optimization, Blogging, Link Building.
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