A highly motivated and respected equine and country sales agent. Starting in the industry as a territory sales manager for Jeffries Saddlery in 2007. I have gone on to represent some of the best known and respected British and European equestrian brands. Some of the brands I currently represent include Racesafe, Pikeur, Roeckl, and Flex On. I am also a director of Country Direct Ltd. Specialising in importing niche equestrian products including military polo belts under the Darley Lifestyle brand. I am currently Chairman of The British Equestrian Trade Association. Working to support members in their efforts to achieve the highest levels of repute,knowledge and profitability.