I am responsible for managing Product Development, B2B & B2C Growth, Branding, Analytics and Strategy to take Shadhin Music to the next level of scalability and sustained growth across the globe.

Looking after the GP Music operations in its entirety with primary focus on product development and business. Currently, driving 100 Mn BDT yearly revenue for GP Music and managing 200+ stakeholders. Specific responsibilities include,- Identify and fill product gaps and generates new ideas that grow market share, improve user engagement and drive growth- Recommends the nature and scope of present and future product features by reviewing product specifications and requirements and appraising new product ideas - Translate product strategy into detailed requirements and prototypes.- Work closely with developer teams to deliver with quick time-to-market and optimal resources.- Supervise User Acceptance Test (UAT) to test new and existing features - Report Bugs and report to developer team for the fixes • Drive product launches including working with relevant teams, executives, and other product management team members- Drive key business metrics (DAU, MAU, Avg. Session Time etc.) to ensure sustained growth - Materialize acquisition plan through driving app installation in collaboration with GP’s DRS, GPCF, GPC, Digital Marketing Team & Gakk Media In addition to all these, other responsibilities include, - Evaluate promotional plans to ensure that they are consistent with the vision of the service and that the message is effectively conveyed.- Develop brand & communication guideline with marketing team - Oversee campaign road map & management- Develop positioning & promotional strategies for exclusive content - Oversee the BTL promotion through providing necessary content for CRM SMS, PCN &BCN- Maintain updated repository of key metrics (DAU, MAU, Revenue, Installs etc.) and update them on a daily basis - Prepare necessary reports & disseminate them to concerned parties in GP for progress measurement and visibility of GP Music activities - Audit performance of the content promoted on the platform & social media

In this position, I was responsible for the overall content management in the following areas,- Supervising the content curation, content promotion scheduling & content on-boarding - Driving 3 occasion based campaigns (Boishkahi Beats, Eid Music Fest & Eid Blockbusters) - Driving Summer Blockbuster & Rock Republic Campaigns- Driving Exclusive content campaigns (Tahsan's 7th Studio Album 'Obhiman Amar, Miles Protichhobi Deluxe Edition Album, & DRockstar Shuvo's 'Otopor' album). - Mobilizing resources at Gakk Media (GP Music Partner & Vendor) to on-board Artists, Record Labels & ensure successful delivery of day-to-day operations- Driving reward based promotional campaign (e.g. Stream & Win Samsung Note 8 & iPhone 7)- Spearheading original content production project titled as the 'GP Music Mashup' featuring Aperiuss. Released three mashups during Eid Music Fest campaign - Maintaining liaison with industry stakeholders which comprised of 60+ record labels and over 200+ independent artists

Responsible for the overall content management of Bioscope platform. Specific responsibilities included,- Curate Content for the platform for different content segments (Movies, Dramas, Sports, Telefilms, Music Videos)- Maintaining Video On Demand (VOD) content promotion schedule - Maintaining Electronic Program Guide (EPG) schedule of TV channels and promoting TV programs accordingly- Mobilizing a pool of VidCasters to drive content scouting, acquisition & partnership with potential content creators- Coordinating with different stakeholders (TV Channels, Film Makers & Production Houses) to ensure timely on-boarding of content- Supervising all content on-boarding activities related to specific campaigns (e.g. Feluda & Osthir Shomoy Shostir Golpo Series)- Prepare & present weekly content performance report

My experiences in this position include the following, • Analyzed requirements of various development projects of local and international NGO andDonor clients of mPower• Assessed the feasibility of these projects through the lenses of log frame with the client andmPower’s software and business development teams• Prepared Technical and Financial Proposals as a part of bidding for projects as issued bygovernment agencies, local and international NGOs in the form of RFPs/ToRs/EOIs• Developed wireframes and mockups as a part of the technical system design proposed to clients• Coordinated impact & operation research for various local and international development projectsthat mPower is involved with• Prepared progress reports for reporting to donor and NGO clients to update them about theirfunded projects• Prepared concept notes on new and innovative ICT based solution framework relating to thedomains of health, livelihood, governance & accountability, agriculture and water & sanitation• Communicated and maintained liaison with major government and NGO stakeholders and clientswhich include IEDCR, Agriculture Information Service (Ministry of Agriculture), Grameen Kalyan,& Department of Fisheries (DoF)• Prepared Non-Disclosure Agreement documents for clients• Undertook primary & secondary researches to design sensor technology based projects inShrimp & Livestock Farming in partnership with Access to Information (a2i)• Analyzed international funding opportunities and prepared applications for various internationalgrants including UNICEF Innovation Fund, USAID Development Innovation Venture, GlobalInnovation Fund & SPIDER• Assessed and designed sustainable and innovative business framework for partnership basedprojects which include mHealth with Grameen Kalyan and Agriculture Extension Support Activitywith USAID• Created and maintained centralized repository of all proposals, business documents andcommunication reports

My experiences in this position included the following, • Developed sales and marketing proposals for business development team• Undertook researches to identify new areas of innovative ICT intervention in development sectorof Bangladesh• Coordinated knowledge management activities through managing project based informationrepository• Created contents for company’s website• Prepared company’s external communication materials which include newsletters and articles• Provided technical help in preparing research and communication reports