Michael Davidson Email & Phone Number

Global

o Liaised with key stakeholder teams to ideate and develop new service offerings catering to partners' needs and delivering to the company's overall objectives o Led GTM planning, strategy development, launch and execution activities for new partner services offeringso Acted as an agent of change and multiplier of partner ecosystem knowledge within the SAP Services organization.

Global

o Executed partner ecosystem initiatives to increase Education Services mindshare and use of a Digital Enablement Platform, growing to over 230,000 partner resources registered for continuous training.o Drove programs to engage smaller partners in Digital Partner Enablement, adding over 300 new partner subscriptions in year-one alone.o Increased the sales capacity for SAP Learning Hub by rolling out partner resell, adding over 120 new partners selling the solution.

Global

o Managed a team of enablement experts, enhancing and growing Digital Partner Enablement significantly by orchestrating the delivery of new learning technologies and programs.o Led development of a channel readiness process and drove execution of over 10 product launches into the partner resell channel per year. o Developed programs and tools to launch and build a partner channel for one of SAP’s first cloud solutions.o Contributed to defining SAP’s partner enablement strategy and developed required plans and activities to execute in alignment with teams and stakeholders across SAP.

Canada

o Developed go to market strategies and programs to launch high potential SAP solutions.o Led virtual teams in the orchestration of integrated organizational readiness activities such as sales training, marketing, indirect channel programs and partner education.o Managed post-acquisition activities and determined business development strategies for newly acquired solutions.o Developed and managed standardized processes and KPI’s for product introductions.o Served as new solution spokesperson for both internal and external activities.

Canada

o Managed market analysis, strategy development, coordination and implementation of SAP Canada’s national marketing program to support lead generation initiatives.o Consistently exceeded lead generation targets while building a $30 million marketing generated rolling sales pipeline.o Liaised with Sales and Executive Management to identify strategies to develop integrated KPI driven campaigns. o Managed tactical marketing activities through internal teams, suppliers and partners.

Canada

o As part of the direct sales team, demonstrated SAP’s unique ability to add value to a customer’s business, resulting in increased CRM sales and market share.o Supported Account Executives in strategic discussions with customer executives and in positioning solutions versus competitors, consistently meeting or exceeding sales quota o Engaged customers to develop business cases for purchasing SAP CRM solutions.o Identified new opportunities to market and sell SAP CRM solutions including the first trade promotion management sale in Canada.

Canada

o Successfully launched SAP CRM in Canada resulting in rapid market uptake and revenue gains of over $30 million.o Developed national business plans and competitive strategies for key focus areas.o Forecasted and tracked solution sales pipelines to consolidate and measure success. o Developed and executed sales tools, marketing and partner programs.o Engaged customers in support of sales engagements and presented at conferences, seminars and press engagements in support of marketing efforts.

Canada

o Managed and conducted market research in support of marketing and sales teams.o Supported senior management in business planning, forecasting and competitive strategy.o Supported 40 Account Executives with customer specific competitive positioning.o Fostered and developed ongoing analyst relations and influence programs.

Canada

o Managed a team of analysts to provide product development, sales, marketing and delivery of market research information and consulting projects to client organizations.o Transformed the Group's business model to develop unique Canadian market research products available to new market areas, driving over 30% revenue growth.o Presented on technology markets at client conferences, seminars and to the media.

Mba, Corporate Finance

Hons. Ba, Economics

Business Marketing Strategy