Michael De Leon Email & Phone Number

Cleveland, Oh, Us

Dublin, Ireland, Ie

•Responsible for the company’s global strategic internal communications technology channels and strategy.•Central resource to leaders and teams across the company in creating impactful digital messages via various digital communication mediums, including video, podcasts, blogs, O365 tools, virtual meetings, and events for the company.•Responsible for the operations of our digital communication platforms, including the company’s intranet, emergency mass communications, risk intelligence, podcast, email, employee engagement platforms, virtual meeting platforms and digital signage, among others.•Ensure digital platforms are operating effectively, evaluate current and new technologies to solve organizational and business needs and stay on top of key trends in digital communications. •Partner with IT and Eaton’s video team to establish a Center of Excellence for virtual meetings (Town Halls, Roundtables, Conferences, etc.)•Establish and share best practices in digital communications across the enterprise. •Partners with IT and HR on the employee workplace modernization efforts. •Develop processes and training to support platform strategy and roadmap. •Manages digital supplier and consultant relationships to enhance the value to Eaton.

Dublin, Ireland, Ie

• Partner with the Chief Operating Officer to design, create, write and deploy all communications (internal and external) from the COO office.• Lead the planning, development and execution of an integrated sector communications strategy. This includes developing a clear, concise and consistent messages reinforcing the sector and company priorities and ensuring a regular cadence of communications to motivate, inform and engage associates.• Write, edit and oversee the development of communications materials including communications plans, press releases, talking points and FAQs. Work closely with the key business and functional leaders to ensure communication priorities are addressed.• Lead and manage the sector’s communications teams, which includes a Digital Center of Excellence, Events Management, Aerospace Marketing Communications, and Business Communications for Filtration, Vehicle and Golf Pride. Establishes annual objectives for the team and directs the development, execution and evaluation of communications plans and programs to support the achievement of team objectives.• Anticipate, effectively manage and resolve issues with the potential for generating unplanned media attention and or impact on company reputation.• Promote collaboration and teamwork across the communications team and build and maintain strong relationships with communications leaders and their teams in business units and key corporate functions.• Counsel and coach business leaders on effective communications. Includes partnering on speeches, videos, presentation, thought leadership, social media strategies and issues management.• Oversee the development and execution of an editorial content strategy focused on creating and sustaining an ongoing dialog with target audiences. • Provides functional leadership for Sector Marketing Communications teams.

Providence, Ri, Us

• Coached an 11-member Marketing Team tasked with all product marketing, market/competitive intelligence, sports marketing, public relations, marketing communications, online marketing, event marketing, lead development, and creative services (developed and grew a team of 3 to 11 during tenure).• Developed and led the global marketing strategy and implementation; set and led the global communication strategy; created the content marketing strategy and direct creation of all creative assets.• Defined core brand identity and led creative development by providing creative direction to internal and external agencies; led the brand Creative Team to ensure strategic objectives were successfully achieved in all creative touch points including advertising, promotions, events, packaging, digital, content, and social media.• Utilized the best digital marketing practices in search engine optimization and mobile, incorporating web 2.0 technologies and hyper-local strategies.• Built the brand strategy for retail, sponsorships, events, and athletes / sports marketing programs, working closely with Operations and Sales Departments to continuously align and improve business performance.• Managed relationships with all endemic Bike, Snow, and Outdoor Media as well as Lifestyle Media, and Soccer and Baseball Blogs.

Wilton, Ct, Us

• Lead the global communication strategy and implementation for Dorel Sports, divisions (Cycling Sports Group, Pacific Cycle Group and Apparel/Footwear Group) and brands (Cannondale, GT, Schwinn, Sugoi, Sombrio, Kid Trax and Mongoose).• Directed diverse global markets, departments, and brand teams to create consumer excitement and brand preference; managed $5.2 million-dollar budge with $1.9 million being spent in global PR. • Developed integrated campaign aligning print, digital, social, PR, and new media; created and distributed relevant and valuable content that attracted, acquired, and engaged target consumers.• Acted as lead divisional spokesperson, setting and implementing the media relations’ strategy; worked with all endemic bike media, outdoor media consumer and business (Outside & SportsOne Source), lifestyle media (Shape, Runners World, Maxim, Women's Health, Men's Health), and non-endemic business media (Bloomberg, USA Today, LA Times.)• Directed new product launches; worked with product development, brand marketing and senior management to ensure the most effective strategies were used and products all communications are aligned with corporate strategy and brand direction.• Directed processes and policies to ensure global alignment and integration of communications.• Led the redesign and enhancement of employee communications that included global town halls, scheduled brand/product education, curated and original video content, office spotlights, CEO and Senior Leadership communications and redesigned intranet.

Wilton, Ct, Us

• Lead the global public relations strategy and implementation for CSG and its brands (Cannondale, GT, Schwinn and Mongoose), ensuring that communications are aligned with strategic brand direction. • Prepared public relations plans, monitoring, and measuring progress and effectiveness; managed the PR budget and external agency relationships; worked cross-functionally to develop effective press materials. • Drove company’s sports marketing communications and social media strategy for campaigns and ongoing communications. • Maintained relationships with key endemic and non-endemic members of the press. • Drove new product launch events, working with internal and external stakeholders to ensure the most effective strategies possible were used to meet communication and event goals.

Mountain Village, Colorado, Us

• Directed marketing responsibilities, including print, web, email, broadcast, and radio.• Art directed all collateral creation - including brochures, posters, direct mail, email, maps, and event programs.• Developed and implemented event marketing and communication plans for regional and national events; managed content and design of destination and event websites.• Acted as spokesperson for the destination/ town government on local, regional, and national television and radio; directed all destination PR and media trips.• Led the 10th anniversary of the Gondola system and secured Good Morning America onsite to cover the celebration.

Woodland Hills, California, Us

• Directed client communication strategy - including concept, execution, media planning, and media buying. • Art directed adverting materials and collateral- including brochures, catalogs, posters, and ads.• Managed photo shoots-including casting/location and on-site art direction.• Wrote press materials and pitch media for coverage of client products and events.• Worked with clients to find new market segments and position brands.• Planned and coordinated media events, trade show promotions, and consumer events.

- Emergency Medical Technician (EMT)- Swift water rescue team member- Rescue dive team member- Advanced CPR and First Aid instructor- Open, Advanced and Rescue Scuba certification (PADI)- Swift water Rescue Technician certification- Cliff Rescue certification